New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

B2B Marketing Analytics

NOVEMBER 29, 2020

Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role. Marketing ROI is the most important metric for the Revenue CMO. We are always on the lookout for inputs and examples from the marketing community to keep adding value for our customers.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Launch Marketing

AUGUST 14, 2019

“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Full-funnel impact.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. The funnel status/stage of the engaged contacts.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. LinkedIn represents a gold mine of opportunities for growth marketers.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Marketing Insider Group

JULY 14, 2020

No one likes to be bombarded with unnecessary product ads. Companies have also decreased their spend on promotional ads. If you use marketing tools to make B2B sales easier , don’t try to cut costs by stopping your subscription with them. This is because buyers want reassurance that the items they ordered will be shipped.

B2B Sales 349

B2B Sales Top of Funnel Marketing AI Work Management 349

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. One easy method is to figure out average value per lead. Adding some personality to your subject lines is another crucial component.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Referral Rock

NOVEMBER 18, 2019

It’s essential to understand the framework of pirate metrics, because only when you know all the metrics will you be able to identify exactly where the leak is in your funnel and save your sinking ship. Acquisition is the first step in your user lifecycle and typically is where most startups and marketers focus their growth efforts.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. Are you aiming, like me, to generate leads and opportunities for your sales team?

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Marketing reports in our business insights tool. Google Ads smart bidding.

Paid Search Agency 116

Paid Search Agency Marketing Attribution Top of Funnel Companies 116

Contently

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

MKT1

DECEMBER 18, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. Principle 3: Balance (and combine) fuel and engine Mistake: Fuel & engine not working together Many marketing teams operate in silos.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. After that, marketing’s job is done.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. I don’t agree.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 113

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 113

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Still have more questions?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

New North

MARCH 17, 2023

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

Optinmonster

FEBRUARY 11, 2024

The first of my top growth hacking strategies will skyrocket your subscribers quickly. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

MKT1

OCTOBER 27, 2022

Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. This limited view of marketing negatively impacts revenue growth and efficiency —both short and long term.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Hubspot

SEPTEMBER 30, 2020

So, if you want to build a powerful inbound marketing engine, what do you need? It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Lead capture forms. A/B testing.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. Newsletter all about perceptions here: Perceptions: Our favorite marketing strategy exercise , including more examples. We are leading this movement.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

MKT1

AUGUST 7, 2023

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. 🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Stop making it so hard. It’s that easy. reach out to them.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Ledger Bennett

MAY 7, 2020

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

B2B Marketing Analytics

OCTOBER 18, 2021

A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization. How efficiently the team is generating and qualifying the leads through the funnel. Leads from which campaigns are moving through the funnel faster and are converting better?

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Metadata

APRIL 25, 2023

The bad news is you still need to spend at least $20k every month on paid ads to make the math work. It’s hard to get much value out of Metadata if you’re not spending money on paid ads. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. Sign ups are the starting point in the PLG funnel. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

MKT1

JUNE 16, 2022

What’s working for SDRs should be automated if possible, and without marketing and rev ops, this won’t happen. You’ll be stuck adding new SDRs forever and won’t achieve economies of scale. Marketing tends to take a more full-funnel approach. Marketing can be really helpful with automated outbound.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Goodish Agency

MARCH 10, 2021

As people were forced to stay at home, SaaS companies had to adjust their sales funnel to be fully digital. As some economists are speculating, the pandemic might be followed by an economic crisis, which will again lead to companies cutting more costs, making sales even harder. Market Segmentation Tips. Franci Bacar.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

DAGMAR Marketing

SEPTEMBER 13, 2022

Lawyer marketing is a broad subject, and it includes several activities you can implement to attract clients to your firm. We can assure you that lawyer marketing has been an effective lead generation method for many law firms. Why is legal marketing important? How much should law firms spend on marketing?

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

MKT1

JANUARY 11, 2024

Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. Who is it for? What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

MKT1

FEBRUARY 12, 2024

It's hard to know exactly how marketing is impacting revenue–and no one will agree on attribution ever. Marketing is often thought of as an extension of sales, when it’s actually more like a product org. Offer: Reach out to Closing Media here & mention MKT1 to get $2,500 of free ad spend for your next campaign.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75