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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

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Six Successful Strategies for Voice Search Optimization

Webbiquity

For instance, instead of “learn digital marketing” your keyword phrase should be something like “where can I learn digital marketing?”. In fact, schema is so important that a SEMrush study found that almost 70% of all the answers of voice searches come from featured snippet results. Image credit: Moz.

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

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B2B Lead Nurturing Examples to Groom Business with Expertise & Assurance

Binary Demand

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is all about identifying when your marketing-qualified leads are ready to be passed over to your sales team.

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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

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Video Marketing within the Sales Funnel

KEO Marketing

Video marketing has become a critical marketing strategy of 2016. According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. Video gets attention in a crowded market. But a lot of companies use video just at the top of the sales funnel. Top-of-Funnel.