How to do lead management that improves conversion
markempa
JULY 6, 2017
According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.
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