Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Sales Management 129

Sales Management B2B Sales Top of Funnel Work Management 129

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” population with your viewpoint. Know your audience. You need a mix. Oh my gosh!

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 82

Optimization Campaigns Planning Funnel Advertising 82

Marketing Insider Group

JULY 14, 2020

Suppliers who provide an excellent digital experience are twice as likely to be chosen as a primary supplier over those who gave average or poor experiences. Your platform should have relevant information, easy checkout, order tracking, and no errors. Companies have shifted most of their marketing efforts to digital selling.

B2B Sales 350

B2B Sales Top of Funnel Marketing AI Work Management 350

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Martech

AUGUST 2, 2021

Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the changing privacy landscape , quantitative and qualitative data , and more.

Peer-to-peer 106

Peer-to-peer PPC Landing Pages Bundling 106

Outgrow

JANUARY 9, 2021

Content engagement is often taken as the holy grail for many marketers. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth, some of them aren’t looking at the right metrics to accurately measure their success. But they can be valueless if they don’t fit in your marketing funnel.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Digilant

FEBRUARY 9, 2023

In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 Learn more about video ad formats in our blog here.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

In this blog post, we outlined the remaining trends – covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 more likely to click through online video ads than standard banners. Ready to learn more?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Bluetext

FEBRUARY 21, 2024

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Today, it’s more important than ever that when executing digital orchestration initiatives, that we never lose sight of the main goal, and the main KPIs we are looking to achieve.

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 41

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

PureB2B

JANUARY 22, 2022

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

Top of Funnel 62

Top of Funnel Marketing Funnels Digital Marketing Funnels Demand Generation 62

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And why wouldn’t they?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 52

Optimization Campaigns Planning Funnel Advertising 52

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Are you ready to dive in?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. By addressing gaps, marketers can create key advantages of their offering that may make customers think twice about their solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Still, the distinction between digital creators and influencers is a hotly debated topic.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Sprout Social

MAY 19, 2021

This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. Your social media profiles are an extension of your digital storefront. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. They Like posts.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

ClearVoice

APRIL 6, 2021

As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Bluetext

APRIL 15, 2024

And this week, another one, as WashingtonExec reported that Tria Federal , a mid-market IT and advisory services provider to civilian and defense agencies, added Fabian Plath its new CGO. Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies.

Advertising Agencies 44

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 44

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Convert

JANUARY 17, 2024

It relies too much on people’s clicking ads and organic results. What is NAME’s competitor doing for marketing? What NAME should change in their marketing strategy? The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107