Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page?

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Unbounce

DECEMBER 10, 2019

Then, once that campaign runs its course, you start planning the next one. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. There are tons of evergreen landing page campaign possibilities, but we’ve rounded up five that we think every SaaS marketer should have in their arsenal. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Webbiquity

JULY 30, 2024

You can occasionally share content that asks people to sign up for something like an eBook or course, or even a rare video that asks people to buy something. You could publish content such as video tutorials of your products or services and ask people to click the link in your bio (where you send them to a landing page) to learn more.

Top of Funnel 183

Top of Funnel Effectiveness B2B Business 183

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. We found PIM on Cloud’s long-form landing page does this really well.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Optinmonster

AUGUST 1, 2022

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one. What Is An Email Course?

Course 84

Course Sales Qualified Leads Generation Lead 84

ConvertKit

NOVEMBER 8, 2019

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. Here’s how to approach optimizing your landing page for SEO.

Landing Pages 53

Landing Pages Optimization SEO Lead Ranking 53

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. The email will direct recipients to your landing page. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Contently

DECEMBER 13, 2022

Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. Creating Content for Engagement vs. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Unbounce

OCTOBER 18, 2021

Then we’re not even mentioning an increasingly competitive continuing education industry —an added challenge since allWomen only speaks to about half of potential students as their competitors do. Chief Marketing Officer Patricia Fernández Carrelo explains this is one of the big reasons why they don’t prioritize Google Ads or even SEO. “If

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Act-On

JUNE 13, 2024

Funnel customers into a nurture sequence, delivering specific content and resources based on their interests to reinforce the value and increase customer retention. Training and tutorials on landing pages In 2022, we relaunched our Power-Up webinars , a series created specifically for our existing customers.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. It depends on your business, of course. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. However, many B2B websites suffer from poorly designed landing pages. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

Marketing Budget 313

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 313

ClearVoice

OCTOBER 21, 2019

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. For your cross-funnel marketing needs (i.e.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Webbiquity

OCTOBER 9, 2018

So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. Image credit: Elastic Email.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. organize your keywords into ad groups more effectively. research your competitors’ keywords and ads. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

AUGUST 31, 2022

You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . It can also be clicking to a landing page from an ad or booking a demo. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 215

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. Customer Referrals.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. So you did it!

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Ranking Lead Scoring 98

Webbiquity

MARCH 14, 2019

It creates a natural sales funnel, and also allows you to collect data on your ideal customers, and more accurately measure customer engagement. The information is then added to the user profile on your list. When a reader clicks one, that choice is added to their profile as an indication of preference. Progressive Profiling.

Email Campaigns 227

Email Campaigns Cost Ideal Customer Profiles Campaigns 227

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 76

Top of Funnel Marketing Funnels Email Marketing Conversion 76

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. growing an emailing list, increasing landing page conversions, or reducing the bounce rate. Goodish Agency. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Lead Forensics

JULY 30, 2024

The advice in our article “ Successful sales funnel management for lawyers ” is, in reality, applicable to most organizations, but by tailoring the content in this way, a law firm is more likely to read it. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc.

Top of Funnel 52

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 52

Unbounce

JULY 7, 2021

They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. To put that into context, over the last year alone, social media ad spend in North America increased by a staggering 92.3%. For Unbounce, Landing Pages Just Aren’t Enough Anymore.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Directive Agency

OCTOBER 30, 2024

Most B2B SaaS brands underinvest in their LinkedIn ad strategy. But here’s the thing… In the past 12 months, we’ve run $25M of LinkedIn ads for some of the biggest brands in SaaS. Read on and discover the true value of original LinkedIn ads in today’s ultra-competitive B2B SaaS landscape. FYI: Use our LTV: CAC worksheet.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

ConvertKit

JUNE 21, 2021

Follow our timeline whether you plan to launch physical products, digital products ( like courses or ebook ), or services. You can quickly start your email list with ConvertKit and our free landing page builder. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

NOVEMBER 17, 2021

By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. He added, “This turned out to be a waste of media dollars. Persona-specific and personalized ads. Wasted media. Adjusting to different behaviors.

Advertising Channels 119

Advertising Channels Campaigns Merchandising Optimization 119

ConvertKit

JULY 14, 2021

Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag. For example, if the subscriber watched the photographer’s latest sporting-dog photo vlog, the email could promote a dog action photo course. Connect with your audience. Brennan Dunn.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Sprout Social

OCTOBER 12, 2020

We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion.

Top of Funnel 144

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 144

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. B2B organizations must also consider how content pieces fit different sales funnel stages.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115