Martech

MAY 1, 2024

Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. As a result, the company improved customer engagement leading to revenue growth.

Marketing AI 94

Marketing AI Conversion Top of Funnel Eloqua 94

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? How do we do this?

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. At its core, ClickFunnels is a company that tries to help you with all of the above. The magic is that you can set up pretty clever workflows and funnels without the help of developers. Sales pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Hubspot

OCTOBER 15, 2020

That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They're simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads.

Landing Pages 90

Landing Pages Best Practices Top of Funnel Marketing Automation Services 90

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Source: HubSpot. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. In 2020, 87% of consumers read local business reviews online.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Most companies don’t make it a regular habit to review and update their buyer personas. When personalizing your marketing funnel, some areas are more critical than others.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

PureB2B

JULY 18, 2018

To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself. Landing Page Conversion Techniques. Lead Scoring. Social Media.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

SmartBug Media

APRIL 11, 2022

Often, marketing goals are based on overall company goals. A couple of questions to ask yourself: How do my inbound and paid media efforts help achieve the company’s goals? Paid media will begin by developing your audience, setting up paid channels, and crafting campaigns, ad groups, and individual ads. sales funnel).

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Heinz Marketing

SEPTEMBER 19, 2022

While it would be amazing to always have Sales and Support teams ready to chat with clients on the website, that simply isn’t feasible for most companies. With VideoAsk, your company can create a personalized videos that serve s to welcome your clients , face-to-face. Calendar Integration (Calendly, SquareSpace, HubSpot) .

Landing Pages 64

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 64

Envy

AUGUST 18, 2020

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. It happens so often in B2B tech companies when sales marketing are not fully aligned on their goals, messaging and who precisely they’re targeting. How many companies match your customer personas.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Anyword

JUNE 13, 2022

Here’s a few to keep in mind: Age + Gender Profession / Job / Company Interests + Hobbies Education Challenges / Pain Points. If you want to be extremely thorough in your customer profiles, you can use a tool such as HubSpot to create a reader persona, as we’ve outlined here. Do you need to create social ads? Landing page copy?

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

Velocity Partners

FEBRUARY 20, 2024

Effectively running always-on, full-funnel campaigns. In what ways can we analyse CRM databases to assess their alignment with the company’s ICP? How do we review creative templates for key assets, including landing pages or emails? Can we map out the entire funnel, detailing the owners and their responsibilities?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. Landing page variations.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. B2B organizations must also consider how content pieces fit different sales funnel stages.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Create ads based on what you've determined in the above steps.

PPC 101

PPC Template Work Management Marketing Management 101

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? Each stage has specific methods to convert casual observers of your company into customers, and ultimately, brand promoters. Attract: This first stage attracts strangers through blogs, social media posts, keywords, and web pages.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

FunnelEnvy

SEPTEMBER 5, 2022

Thanks to the growth of content marketing over the last decade or so companies in every field are rushing to produce content they believe will drive revenue and improve their brand awareness among their target audience. Revisit Personas and Funnel Steps. Unfortunately, many content marketers don’t get it right.

Top of Funnel 73

Top of Funnel Digital Marketing Funnels Marketing Funnels Work Management 73

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” What’s the difference between email marketing and marketing automation?

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

Litmus

JANUARY 19, 2021

Still, 40% of marketers say email marketing is under-resourced at their company. We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Personalization can be as simple as adding a customer’s first name or sending an abandoned cart notification.

Budget Programs 137

Budget Programs Work Management Marketing Management Email Marketing 137

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. If you're like most people, you start at the top of the search results page. It's a win-win for you as the consumer and for the company.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. The company found a great way to boost its social media profile with a huge $10K giveaway on Facebook to celebrate the Super Bowl. They bank on their free trial and the simplistic design for their landing page.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Scoop.it

DECEMBER 28, 2023

Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel. But, content marketers must understand that a segment of their target audience is in the bottom stage of the sales funnel, ready to convert. This is what brands like HubSpot regularly do.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MARCH 25, 2020

Once you get into a groove, you can efficiently run webinars with a process that works for your company. Your goal will determine what type of webinar you want to create , whether it’s to: Attract new prospects to your company (educational). Push leads down the sales funnel into opportunities (product demo). Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

JANUARY 28, 2020

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. The old school sales funnel is typically divided into three stages: awareness, consideration, and decision. The funnel gets narrower with each transition to a new stage.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 65

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Let's take social media ads, for example.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

Envy

SEPTEMBER 11, 2019

Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Remarketing with different content offers is an effective way to test out what content topics and formats will convert at different funnel stages. Best Practices for Ads on LinkedIn. Keep text and images simple.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Social Ads 4. Hubspot: The Event Invitation 7.3 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Hubspot: The Event Invitation 7.3 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Unbounce

JULY 6, 2020

—here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. When you click on the ad, the business pays a certain amount per click.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Metadata

OCTOBER 19, 2022

Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. Before today, Metadata was able to see ads across platforms, conversions of those ads, and the follow-on meeting, opportunity, and revenue data. Web Personalization.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52