Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. What is a Sales Funnel?

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Google never took SEOs into account when designing for the user. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. Consider this: In 2019, ON24 surveyed its webcasting platform users. The goal of your webinar is to generate leads and get them into your sales funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Testimonials and case studies. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. You can use marketing automation to generate highly qualified leads and then score them automatically. Yes, it’s an ad. Business process automation is, hands down, one of the best technological innovations to come along in decades.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. What are your competitors’ customers lacking?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Visuals Tell a Story.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about. Creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

DealSignal

NOVEMBER 1, 2022

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Stevens & Tate

FEBRUARY 20, 2024

Personalization at Its Best AI excels in creating personalized experiences for users. By analyzing vast amounts of data, it enables: Tailored Content: The ability to understand and act on user preferences changes the game. By analyzing user interactions, this technology forecasts future needs, allowing businesses to stay a step ahead.

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Bluetext

FEBRUARY 1, 2023

B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.

Demand Generation Agencies 26

Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

Outgrow

MAY 28, 2021

8 Demand Generation Examples in Action and Why They Work. Generating demand is not an automatic process. While the demand generation process is different for everyone, the basis can be similar. So, we have come to you with 8 amazing demand generation examples to help you build up the right approach. Isn’t that eye-catchy?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 72

Top of Funnel Marketing Funnels Email Marketing Conversion 72

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. Generative AI is useful for helping the content creation process, but AI requires the human element. So, how do search engines regard AI-generated content?

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

DealSignal

MAY 3, 2021

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Ad Campaigns and Retargeting Campaigns.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Sharpspring

JUNE 15, 2022

Make your site faster and more user-friendly. The fewer steps your user needs to take to make a sale, the better. Search for your reviews and case studies. Customer feedback is important for content creation and sales funnel optimization. Here are 5 ways to shorten your customers’ buying journeys.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Optinmonster

FEBRUARY 17, 2021

Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business. First, though, let’s get clear on what SaaS lead generation is and why it matters.

Paid Content 81

Paid Content Lead Ranking Lead Scoring Marketing Qualified Leads 81

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing & Strategy 70

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly? The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Discoverability.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Oktopost

NOVEMBER 12, 2020

According to LinkedIn, Product Pages is a hub for brands to promote their products and grow their businesses, for product users to share their experiences and be recognized for their expertise, and for buyers to make confident decisions about products in a trusted environment. It should be clear, concise and focused on the user benefits.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129