Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic? And rightfully so.

Marketing Websites 354

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 354

Marketing Insider Group

JULY 27, 2020

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. Let’s dive in.

Lead Nurturing 268

Lead Nurturing Sales Management Tactics Sales Qualified Leads 268

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Sounds daunting, right? This dilemma?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” That is followed by leads / MQLs, and website traffic (which was #1 in 2022).

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 294

Marketing Insider Group

NOVEMBER 2, 2020

PPC might bring traffic to your site but it won’t make it convert. PPC ads show up on top of “organic search” results on your search engine. Rather than paying upfront to place your ad for a set amount of time, you’ll pay the ad platform when your ad is clicked. Quick Takeaways.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

SEPTEMBER 17, 2019

With more effective content distribution strategies, you can make your web traffic soar to the moon and back. When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. Rework your blog post to be more provocative.

Distribution 266

Distribution Traffic Top of Funnel Marketing & Strategy 266

Webbiquity

AUGUST 30, 2023

Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage. What is the customer lifecycle?

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Webbiquity

OCTOBER 23, 2018

(More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). ” Inbound marketing is a growth strategy utilized by marketers to increase brand awareness and drive traffic. What is Inbound Marketing? Content Marketing.

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

SendX

SEPTEMBER 9, 2018

Being able to drive more traffic and convert it better is always hard. We have then provided various tactics & strategies which as a small business owner once you master, you will be able to grow your business predictably. Tactics & Strategies. A Word About Traffic. Traffic you control. The Traffic Funnel.

Small Business Marketing 284

Small Business Marketing Paid Search Agency Planning Business 284

Marketing Insider Group

MARCH 18, 2020

When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to. DivvyHQ is a full content management platform designed for teams and marketers managing a lot of content. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. Then we have to hire and scale sales and marketing pipeline to acquire new customers. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. For me it was mainly a data management tool.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

MAY 25, 2021

Buyer intent is the intention of a buyer (or user) throughout their process of finding and purchasing a service or product. You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Once they do, they can jump into the awareness stage – or the top of the sales funnel.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. IAB defines attribution as “the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to the desired outcome, and then assigning value to each of these events.”.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. This “two pipeline” requirement is pretty unique to the recruiting industry.

Social Media 217

Social Media Search Marketing Social Marketing Optimization 217

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. Using a content calendar template is a good way to start the process. And content marketing teams rely on these to plan campaigns out across different channels and tactics.

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Unbounce

JUNE 3, 2021

Ever used a funnel while baking? A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy. What Is a Conversion Funnel? Let’s dive in.

Top of Funnel 144

Top of Funnel Sales Management Marketing Funnels Conversion 144

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing, SEO, email, video and paid ads remain effective heading into 2023. Here are our top eight. Image Source: HubSpot 1.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. 6. Yeah, That’s Probably an Ad. Yeah, That’s Probably an Ad is an award-winning podcast from AdWeek. Need help with your Facebook ads? 1. This Old Marketing Podcast. Check it out!

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

MAY 20, 2020

Un-branded Organic Search traffic is a quick and easy way to measure content success. I prefer unbranded search traffic relative to competition as the best measure of reach. You can also repurpose content into several different forms — a blog post can become an ebook, a video, and a podcast. Quick Takeaways. Page views.

Top of Funnel 361

Top of Funnel Content Marketing Planning Content 361

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Webbiquity

JULY 9, 2019

Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Take into account different video types, from whiteboard videos to testimonials, and where to use them in your sales funnel. Guest post by Victor Blasco.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. “We We did research on which words were misspelled the most by Americans.

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. And communicate the business benefits? LinkedIn Pulse ).

Marketing AI 253

Marketing AI Enterprise Management Stats Marketing Management 253

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. Publishing quality blog posts more often shows your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns. The Top B2B Lead Generation Strategies.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

FEBRUARY 23, 2021

A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Empower your sales and marketing teams to share real client success stories and understand how their efforts affect positive change. Equip Your Sales and Marketing Teams. The first one, of course!

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 102

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 102

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Specify your copy limits.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

JANUARY 31, 2022

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. For example, should your blog posts be casual and conversational or formal and strictly informative? Authority – High authority drives better SEO and more traffic.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients.

Case Studies 300

Case Studies Case Study Studies Top of Funnel 300