Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. You end up with a bunch of toasted oat cereal or channel saturation.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. We think advertising and a great product are the only ways. Style is the look, feel and tone of your brand. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Liveintent

JUNE 9, 2023

The importance of marketing channel diversification & brand awareness Performance marketing leaves brands vulnerable to channel saturation. However, diversifying your channels reduces reliance on one or two channels to drive business.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

Oktopost

MARCH 10, 2022

Traditional channels that used to be our ‘bankers’ disappeared overnight. Yet, organic social media is one channel that still delivers consistent results. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

Social Media 174

Social Media ROI Media Brand Identity 174

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Paid Search Agency 96

Paid Search Agency Ads Campaigns Ad Building 96

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

SEPTEMBER 14, 2023

While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well. To do this, you must fight the urge to separate your tactics and channels by aligning your social objectives and ABM objectives.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Navigate the Channel

JUNE 21, 2023

Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. For example, awareness goals might include raising brand recognition or educating your audience. Is it outdated?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. Social media is a key channel (either from ads or recommendations from friends) for consumers to decide what to watch, as well as how to make decisions on purchases. CPG brands alone are projected to spend $12.6 households.

Marketing Budget 118

Marketing Budget Video Marketing Ad Exchange Multi-Channel 118

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 220

Paid Content Distribution Cost Per Thousand Budget Programs 220

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Paid Content 108

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 108

BenchmarkONE

SEPTEMBER 23, 2020

From your product to your team, your small business brand is one of a kind — so celebrate it! From the inside out, acknowledging what makes your brand special and unique can only be a good thing, so invest in strategies that amplify your individualism and honor all that makes you, well, you. Why Your Brand Individualism Matters.

Small Business Marketing 109

Small Business Marketing Brand Identity Branding Business 109

Contently

SEPTEMBER 27, 2023

Newer, less-charted channels beckon with the allure of untapped potential. With this in mind, let’s delve into the pioneering channels and mediums that promise to redefine your content campaigns. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. First-party data will be a critical component to driving impactful advertising campaigns in the wake of the third-party cookies’ deprecation. And, pretty awesome.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Tactic-wise, programmatic display pairs well with all other channels, regardless of your goals.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising? Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Comedy podcasts gained nearly 300 new advertisers in Q4 2023.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 104

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Inbound Vs Outboun d Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. The reality is this couldn’t be further from the truth.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Martech

APRIL 25, 2024

CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV. Qualitative research was supplied by Advertiser Perceptions. Qualitative research was supplied by Advertiser Perceptions. Dig deeper: Internet advertising up 7.3%, reaching record high in U.S.

Spending 120

Spending Paid Search Agency Top of Funnel Cable 120

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Digilant

JULY 6, 2021

Building a successful brand takes hard work, strategy, and tools to enhance awareness. With the digital landscape continuously evolving, utilizing the power of advertising in this space makes sense. Today’s consumers are online most of the time, relying on these channels to learn and buy. Why is this important? Be creative.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

ClickZ

OCTOBER 11, 2019

The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns.

Marketing Budget 88

Marketing Budget Brand Identity Branding Planning 88

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Contently

OCTOBER 24, 2017

But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often goes unanswered: What type of relationships are we building? You’ll see a lot of distribution channels reporting on their own performance.

ROI 121

ROI Brand Identity Branding Advertising Agencies 121

Liveintent

JULY 6, 2021

The pandemic presented D2C and eCommerce brands with a unique opportunity: grow their businesses by reaching stuck-at-home audiences directly with online content and products. Now that we’re entering a post-pandemic world, however, advertisers are left wondering if the eCommerce boom will wear out and campaign prices will rise again.

eCommerce 71

eCommerce Brand Identity Branding Ad Exchange 71

Oktopost

MARCH 16, 2022

The B2B customer journey has changed—far from the linear funnel most of us love to draw. They’re savvy, sophisticated, and they don’t want to be advertised to. They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. Episode Summary. So how can we reach them? Meet Nicole.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124