Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. For marketers, this means they have to have a more refined strategy with clear goals and calls to action. Read next: CTV and cross-channel advertising in 2022.

Advertising Channels 101

Advertising Channels Campaigns CPO CTR 101

Martech Advisor

FEBRUARY 14, 2020

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

LeanData

JANUARY 27, 2023

This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for!

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Martech Advisor

JANUARY 28, 2020

. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Trends 53

Trends Video Marketing CPO Allocation 53

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Daniel Ziv, VP of Go to Market Strategy for Speech & Text Analytics provided a detailed overview of interaction analytics capabilities.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? What partners should we work with? When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track.

ROI 48

ROI CPO Allocation Event Marketing 48

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

JANUARY 27, 2021

How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? How can you take into consideration both customer- and market-driven inputs for a balanced approach ? Plus, it can be supported by a compelling integrated marketing campaign.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. The way to get great work from your agency?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MAY 25, 2023

This might include: Unit price Embedded or associated partner products Volume discounts and cutoffs Time factors Incentives Geography Bundles or packaging Direct or resell (third-party) Discounting Practices and Policies Set the criteria for discounting, including discount levels, determining factors and who is allowed to authorize these decisions.

Pricing 36

Pricing Price Bundling Marketing Management 36

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 15, 2023

Only about a third worked with design partners. We specifically didn’t go the design partner route, and instead focused on getting a self-serve product out as soon as possible, specifically an email magic links product. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Art by Natalie Harney. ” Hunter Walk has a great framework called LUV.

Startups 52

Startups Work Management CPO Enterprise Management 52

Seismic

MARCH 11, 2021

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. As more engagement takes place in digital channels, sales enablement will play an increased role in bringing together marketers and sellers to deliver exceptional experiences for customers. Why should I attend?

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

Hubspot

NOVEMBER 7, 2018

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

Paid Search Agency 69

Paid Search Agency Cost Per Thousand Ads Cable 69

Buffer

NOVEMBER 30, 2020

2010: After getting paying customers, I shifted the focus to marketing. I knew it was time to focus on marketing and further customer development. It was time to keep the balance of development, marketing, and customer development with a product that had proved it was “good enough.” I launched Buffer on November 30th, 2010.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Originally from Oz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100