Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. Art by Natalie Harney. No such guide exists. Nor will one ever exist.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Only about a third worked with design partners. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space.

Validation 52

Validation Startups CPO B2B 52

Buffer

NOVEMBER 30, 2020

2010: After getting paying customers, I shifted the focus to marketing. One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. I knew it was time to focus on marketing and further customer development. Read my thoughts.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Originally from Oz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100