Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Paid Content 135

Paid Content Advertising Agencies Paid Search Agency SMB 135

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Hubspot

JULY 3, 2020

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). Below, let's review ROAS. In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 96

ROAS Spending Ads Budget Programs 96

ClearVoice

APRIL 16, 2021

What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. ROAS is similar to return on investment , though it’s more specific. Your ROAS shows you the success of exact metrics such as campaigns, ads and even keywords.

ROAS 52

ROAS Spending Ads Long Tail Marketing 52

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

QuanticMind

SEPTEMBER 14, 2023

[:04] With the majority of production at a halt due to the SAG-AFTRA and WGA strikes—not to mention all the other drama and tumult coming out of TV land —some advertisers are starting to wonder: Does fall TV even matter this year? And, if not, where is the best place to divert that spend? Test Your Digital Advertising Knowledge!

ROAS 52

ROAS Advertisements Advertising Ads 52

SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend).

Advertisements 52

Advertisements Advertising Cable ROAS 52

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. An easy, visual summary of your results and progress that shows spend, MQLs, SQLs, and most importantly, cost.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Liveintent

NOVEMBER 9, 2022

That means advertisers need to be prepared for the economic instability and changing consumer behaviors that come along with it. In just the last year, historic inflation, increased interest rates, and marketing fluctuations have impacted the way people spend — and thrown brands for a loop in the process.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

ClickZ

NOVEMBER 3, 2023

The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

ClickZ

JANUARY 12, 2024

Historically, due to the difficulty in tracking and measuring the impact of these top-of-funnel activities, brands have gravitated towards bottom-of-funnel advertising, where results are more tangible, like direct sales and conversions. However, this approach often overlooks a critical aspect of customer acquisition and brand building.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Porch Group Media

APRIL 15, 2021

Social advertising is an important channel for most retailers. As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. Today’s consumers are online, mobile, and social. And they expect their favorite brands to be so as well.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Anyword

JANUARY 20, 2022

As it was becoming increasingly difficult to navigate the murky waters of the commerce space, Anyword used its algorithm optimization and AI copywriting platform — trained on millions of dollars of ad spend — to create a solution. These top-performing ads experienced a 10% increase in ROAS. The Results.

ROAS 98

ROAS Ads Generation Copywriting 98

Bannerflow

DECEMBER 14, 2022

Google, Facebook, and other advertising platforms have been steadily increasing the number of advanced audience targeting options. Advertisers can also track the device’s geographical movements to learn where its user may live or work, as well as their travel habits. Now they offer segments as granular as recent life events.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Huptech Web

JANUARY 13, 2023

Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. With the right strategy, paid advertising can be a cost-effective way to reach a large audience and drive sales.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

LeadsRX

APRIL 7, 2022

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services , the Armonk, New York-based direct response audio advertising agency. He uses multi-touch attribution from LeadsRx to measure audio advertising performance. Also check out a blog profile on Calvin for additional insights.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Bionic for Agencies gives you all the tools you need to automate media planning for programmatic advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

MARCH 11, 2024

It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS).

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 81

Paid Search Agency Spending Ads Companies 81

Anyword

MARCH 20, 2022

As it was becoming increasingly difficult to navigate the murky waters of the commerce space, Anyword used its algorithm optimization and AI copywriting platform — trained on millions of dollars of ad spend — to create a solution. These top-performing ads experienced a 10% increase in ROAS. The Results.

ROAS 52

ROAS Ads Generation Copywriting 52

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Marketing Insider Group

JANUARY 4, 2023

The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated to grow by 10% this year , despite some CEOs from both big and small brands agreeing that digital ads are a “waste of money” It’s an interesting contradiction.

Marketing Mix 191

Marketing Mix Planning Allocation Tips 191

Martech

OCTOBER 4, 2022

Performance and spend increases. One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. Get MarTech!

Cost per Acquisition 108

Cost per Acquisition Paid Search Agency Ads ROAS 108

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. For organizations lacking the resources to build a robust in-house practice, outsourcing your managed digital agency advertising services can be the best answer. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Programmatic advertising explained.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Multi-Touch Attribution 101

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 101