illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. That “chaos” is now expected to ensue at the beginning of 2025.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Mobile Advertising 59

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Webinar highlights: Signal fragmentation: Understand its impact on Meta advertising performance.

API 93

API Marketing Management Advertising Agencies Conversion 93

Golden Spiral

AUGUST 4, 2022

While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. As far back as 2014, Pew Research found that 80% of Internet users said they were concerned about third parties like advertisers accessing the data they share online.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers try to make sense of the new proposal.

API 88

API Paid Search Agency Privacy Marketing Proposals 88

Martech Advisor

FEBRUARY 21, 2020

The decline of third-party cookies has been common knowledge for publishers, agencies, AdTech companies, and advertisers for many years now. As the leader in the web browser market , Chrome’s decision to stop supporting third-party cookies will have a huge impact on how display and native advertising campaigns are run and measured.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Search Engine Journal

OCTOBER 22, 2021

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users appeared first on Search Engine Journal.

API 105

API Facebook Ads Conversion 105

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Here’s how.

Facebook 165

Facebook Rules Advertisements Advertising 165

Digilant

OCTOBER 12, 2021

Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list. Download the complete guide here: Guide for Advertisers: Understanding Key Holiday Shoppers in 2021. What is programmatic Digital Advertising? App Ownership. Custom Inclusion Lists.

Advertisements 52

Advertisements Advertising Mobile Advertising Classified Ads 52

illumin

APRIL 26, 2024

Roadblocks pushing back deadlines The CMA is keen to ensure Google’s elimination of third-party cookies doesn’t have an explosive impact on the advertising industry. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! The CMA requested market feedback on the targeting tool by the end of June.

Google 111

Google Privacy API Work Management 111

Search Engine Journal

NOVEMBER 13, 2022

Meta announced a new way to place ads by using the 'Instagram Explore home' ads placement option through the Instagram Marketing API. The post Meta Announces Instagram Explore Home Ads Placement Via Marketing API appeared first on Search Engine Journal.

API 97

API Ads Search Marketing Marketing 97

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Choozle

AUGUST 31, 2020

TapClicks and Choozle have expanded their partnership with the introduction of the new Choozle Enhanced API Data Connector. This new data connector gives users access to a multitude of detailed performance metrics from their digital advertising campaigns that were previously not available. Ready to get started?

API 64

API Cost Per Thousand CPM Cost Per Click 64

Bionic

MARCH 12, 2020

Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 137

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 137

Digilant

SEPTEMBER 2, 2021

Not only does this cause frustration, but on the advertiser’s side, it’s wasting precious paid digital advertising dollars. . So, how can advertisers ensure they’re using data in a mutually beneficial way: improving the customer experience, which translates to more efficient ad spend ? In-real-time geolocation data.

Advertisements 52

Advertisements Advertising Mobile Advertising Display 52

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Privacy 115

Privacy Advertising Agencies Work Management Marketing Management 115

Outbrain

JANUARY 27, 2020

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. The programmatic industry is swamped in professional jargon, yet programmatic advertising is actually quite simple. Check out our ultimate programmatic advertising glossary: Ad Exchange.

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Search Engine Journal

MARCH 12, 2021

The Marketing O’Clock team takes a look at Pinterest’s new advertising tools, discusses Google Ads’ recent API release, and more! The post Pinterest Introduces New Premiere Feature and Tools for Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Advertisements 56

Advertisements Advertising Features Tools 56

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

Customer Experience Matrix

FEBRUARY 21, 2014

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Matchcraft

MARCH 15, 2023

You can automate your marketing email campaigns, automate your social media distribution, and automate your online advertising. The benefits are countless, even if you only automate your online advertising campaigns. Get serious with platform APIs. You will have more time to focus on strategy.

SEM 98

SEM Automation API Budget Programs 98

Hubspot

SEPTEMBER 17, 2019

For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained. If you’re wondering what the heck an API is, don’t fret.

API 73

API Advertising Agencies Ideal Customer Profiles Sample 73

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. It could easily have afforded the $42,000+/month Twitter wants for its API.

Paid Search Agency 97

Paid Search Agency Twitter Ads API 97

Bannerflow

MARCH 26, 2019

As part of our Travel marketer’s guide to mastering display advertising e-book, we talked to Zach Keller, lead UX/UI Designer, and part of the Client Services team at Lonely Planet. Read on to find out how Lonely Planet’s in-house team produces and manages its display advertising with Bannerflow.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 112

Enterprise Management Advertising Agencies API Multi-Channel 112

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. Click here for survey The key issues.

Privacy 114

Privacy Google Advertising Agencies Paid Search Agency 114

Envy

APRIL 5, 2022

According to a study by Pew Research Center , 72% of people feel that almost all of what they do online is tracked by advertisers, technology firms or other companies. Why FloC Is Out and Topics API Is In. Unlike FLoC which lumps users together, Topics API – which is still in the trial stage – will be interest-based.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Zoominfo

SEPTEMBER 12, 2023

Best: Scoops on Expansion, Hiring, Advertising, Data Quality Now let’s look at some initiatives going on at Richard’s company. The company is investing in digital advertising, and faces challenges related to data quality. Right away we can see the email is a lot more personalized, and also speaks to his previous use.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Martech

JULY 27, 2022

. “Developers can already test these APIs today, and beginning in early August, the Privacy Sandbox trials will expand to millions of users globally, and we’ll gradually increase the trial population throughout the rest of the year and into 2023,” writes Chavez. Read next: The post-cookie path to personalized advertising.

Google 124

Google Advertising Agencies Privacy Marketing Proposals 124

B2BMarketing.net

MARCH 19, 2024

The Privacy Sandbox encompasses various APIs (application programming interfaces) that redefine the role of web browsers, empowering them to act on behalf of users on their devices, thereby protecting their identifying information during online navigation. They are pivotal for the future of personalized advertising.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Advertisers want to access insights that make the member who they are.” Why we care.

Advertising Agencies 89

Advertising Agencies Media ROAS Touchpoints 89

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Advertisers can choose attributes for their target like company size, seniority and interests. Advertisers then set a budget for their campaign and determine when they want it to run. Image: LinkedIn.

Linkedin 69

Linkedin Paid Search Agency Ads Campaigns 69

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. This boosts products advertised in the Walmart marketplace to the top of search results. Search Brand Amplifier. Global expansion. It’s now available in Canada, the UK and India.

Marketing Management 95

Marketing Management Service Advertising Agencies API 95

Martech

JANUARY 25, 2022

The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers. If a site does not participate in the Topics API, “Then it doesn’t provide a topic nor does it receive a topic,” Galbraith said.

Google 85

Google API Advertising Agencies Privacy 85

Martech

FEBRUARY 5, 2024

Filtering allows you to: Match with the Interactive Advertising Bureau (IAB) bot list. Bulk lead import API update Using bulk lead import through an API reduces a marketer’s time enormously, so while this update may be minor, it is useful to note. More information can be found on the Adobe website. Why we care.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. If that doesn’t convince you of the futility of online advertising, maybe this will: Just 7% of consumers find them compelling. The Cost Vs. Benefit of Online Advertising. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Martech Advisor

DECEMBER 19, 2019

One core strategy businesses are adopting is a “no-code” platform with an open API. Open APIs can extract data and content that can then be pushed to a mobile app, driving higher rates of customer engagement, retention, and satisfaction. Mobile APIs also help in several other ways.

API 52

API Mobile Advertising Customer Satisfaction Mobile Marketing 52