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Reaching Holiday Shoppers with Programmatic Digital Advertising

Digilant

Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list. Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . What is programmatic Digital Advertising? App Ownership.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Paradoxically, the main result of Datorama’s specialization is flexibility.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

The company had been doing this and programmatic ad buying since its start in 2012. Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. Even fewer support advertising along with other channels. The classification categories (a.k.a.

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How marketers can take control of their data stack

ClickZ

On the other hand, a data stack that pertains to where and how they advertise their products is not central to a brand’s operations and hence does not get managed with the same level of diligence. APIs, including Google Ads, Facebook, and other massive systems, are not perfect. Apples vs Oranges vs Kale. Campaign taxonomy.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

See post and ad insights across Facebook and Instagram side-by-side. This is the default permission when adding people to a Business Account. Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. View your notifications and to-do list.

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5 In-App Spending Trends to Watch

Martech Advisor

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.