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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

We are all tuning out advertising. The first challenge we have to overcome is the belief that marketing is just about creating ads. We all know ads don’t work. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. And we are all consuming more information online.

ROI 317
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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which platforms? Continue reading to learn all the signs that indicate TikTok ads will soon take over the advertising world by storm.

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Planning 142
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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

We know our customers are tuning out advertising. We can’t point to the advertising guy and make it all about him. Julie Fleischer at Kraft said it was 4x greater than even their most targeted advertising. Content Utilization: Sirius Decisions has reported that as much as 60-70% of content goes completely unused.

ROI 100