NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? With that, there are also a TON of statistics out there. Feel free to jump to the sections that matter most: Important Social Media Statistics. Important Social Media Statistics. Employee Advocacy Statistics for Marketing.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. 20 statistics can easily turn into 20 scheduled Tweets. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. 81% of B2B marketers use LinkedIn to help launch new products.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Albacross

NOVEMBER 27, 2018

Business to consumer (B2C) branding, even before the age of social media has always taken center stage over B2B branding. However, thanks to globalization and digitalization, B2B branding has become the common theme of some of the fastest growing B2B companies. Shifting B2B focus to the brand. And, since 2.62

Social Media 76

Social Media Ideal Customer Profiles Ad Building Brand Identity 76

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 46% of B2B buyers purchase something after watching video. A lot of companies assume that YouTube is strictly a B2C channel. 1. There are 1.9 billion active users on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JUNE 23, 2020

Traditionally, LinkedIn is a place for B2B marketing. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. Recently, however, LinkedIn has become the home of B2C marketing as well.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

PureB2B

JUNE 14, 2021

For example, statistics show there is a significant disparity between high and low earners in email marketing. B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. 22 Content Marketing Facts and Statistics. 93% of B2B marketers are using content marketing. B2B marketing is often misfocused. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. So how do you know where you should be advertising for your business and your demographic? But, statistically, that’s just not true. 80% of B2B leads are generated on LinkedIn.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. Source: Aberdeen).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Webbiquity

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. Hence, customer intimacy and trust are imperative to the success of B2B marketers. 2) Paid Advertising. Sounds complex?

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. LinkedIn ) 80% of social media B2B leads come from LinkedIn. Social Media Advertising. Examples of Brand Equity. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? What makes Reddit so complicated?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

EveryoneSocial

MARCH 12, 2019

Either way, you came to the right place for all your social media statistics needs. Below, our goal is to share with you some interesting, exciting, and maybe even some surprising social media statistics. Feel free to jump to your desired section: General Social Media Statistics. LinkedIn Statistics. Facebook Statistics.

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. B2B content creators should seriously consider creating videos and uploading them to Youtube. B2B Video Content Ideas How-To Videos : Educate prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling? What B2B Social Selling is Not. It’s not advertising.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Navigate the Channel

OCTOBER 2, 2023

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. The Statistics You Need to Know Six out of every 10 users who are online are now on Snapchat.

B2B Marketing 65

B2B Marketing Video Marketing Planning B2B 65

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

LeadSquared

NOVEMBER 28, 2016

Here’s another statistic from comScore: With so many travel and hospitality apps already available, travel and adventure buffs are now more like to directly go to their favourite travel app rather than search on Google to see what their options are. . Now I’m sure you know how effective Facebook and Twitter can be B2C businesses.

Paid Content 52

Paid Content Tips Paid Search Agency Mobile Advertising 52