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Discovered

Kevin Indig

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. The only one who reliably makes money is the shovel seller - in this analogy: Google. For Google, it's a way to compete against platforms like TikTok or Instagram, where serendipity is the glue that makes users stick.

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Programmatic Advertising Glossary & Brief History

Digilant

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Advertisers worked directly with publishers to negotiate pricing and placement.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Advertisers worked directly with publishers to negotiate pricing and placement. And what did Google do to combat this?

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Think Google Adsense and Facebook Audience Network. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. Google Display & Video 360. The answer is media buyers.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. On the other end of the spectrum, customer testimonials and pricing sheets will help convert late-stage buyers. How can we improve on our content marketing ROI?