Metadata

DECEMBER 5, 2023

Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). Unfortunately, you’ll lose more often than not—the native ad channels make sure of that.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

AUGUST 23, 2022

Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Our customers’ LinkedIn ad experiments prove that out. Note: This data includes Conversation ads.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Launch Marketing

SEPTEMBER 10, 2021

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. This will then give you the constraints of how much you can spend for ads , other marketing costs and any additional tools.

Cost per Lead 90

Cost per Lead CPL Cost Campaigns 90

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Brandpoint

MARCH 31, 2020

Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. How do CPL campaigns take the place of missing events? CPL campaigns take advantage of a large, sophisticated B2B distribution network.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. So, if you generated 1,000 leads from a campaign that cost you $50,000, your CPL would be $50.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. Is B2B left out in the cold? Is the B2B space just out of luck? These are simple commodity firmographics such as have been at play forever in B2B marketing.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. But citing these factors as the reason why you’re not reaching the right B2B audience? That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

NetLine

MARCH 14, 2023

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert. Where: Where will the output (ad) go? Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Heinz Marketing

MAY 26, 2022

Many B2B marketers have the same Wishlist item that they never get around to doing. While not easily attributably to the bottom line, impressions can be seen as the equivalent as display ad views. B2B marketers are still human, even their attention span can only take so much. PAID: CPL – Cost per lead. Simple as that.

Cost Per Thousand 109

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 109

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? The team is growing and adding more specialized roles to scale quickly. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

SEPTEMBER 1, 2022

Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. What is B2B demand generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. For the publishers, I can see the appeal: the opportunity to diversify their product portfolio, add another revenue stream, and charge higher CPLs.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. The Power of Inbound Marketing for B2B Tech Companies The tech industry doesn’t come without challenges.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Whether it’s intent data or BANT-qualified cost per lead (CPL) programs, demand gen has become a race to the next short cut.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

JANUARY 7, 2021

An early adopter of the ad format, Metadata’s marketing team leveraged conversation ads to engage prospects with messages that were customizable to both the person and their position within the funnel. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. 233 in the Inc.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Envy

AUGUST 19, 2021

If you break out in a cold sweat every time you're reviewing your CPL or MQL costs, fear not. As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. PPC ads on Google and LinkedIn are often the default for cybersecurity marketing.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. return on ad spend. return on ad spend. “We billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

NOVEMBER 15, 2018

Maybe watching the Warriors actually win, but nevertheless, last Thursday was a great night for B2B marketers in SF. From providing insightful reviews of business tools, to hosting events like this, G2Crowd is constantly connecting and driving the B2B space here in The Bay. The moment you’ve been waiting for… performance metrics.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Metadata

APRIL 9, 2024

, strategic thinking (offer / audience / channel) and tactical chops (giff card campaigns, sales acceleration playbook) That’s why we decided to remove CS from our org altogether, and create a top 1% marketing services team, made exclusively for our customers, and formed by top b2b performance marketing talent. But let me back up.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Unbound B2B

JANUARY 10, 2023

Thus, B2B companies are often faced with the dilemma of having to build in-house lead generation teams or outsource the function. Due to the demands and complexities involved, most B2B companies choose to outsource their lead generation functions. From the image above, the CPL increases as the size and revenue of the company increases.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Take this ad from Microsoft.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

DemandBase

DECEMBER 18, 2018

Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53