Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing? Active Intent.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. You can run some social media ads directing people to your signup form or landing page.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” This continual refinement can help improve targeting precision over time. Get MarTech!

Paid Search Agency 116

Paid Search Agency Optimization Ads Mobile Advertising 116

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Analytics 100

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Analytics 97

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 130

Analytics Contingency Planning Forecasting Jigsaw 130

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do? Coverage across 4,000 websites.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Intent-Driven Content Creation.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. Who should our brand target with its ads? This transition from look-back analytics to look-forward predictive marketing? That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips. Why HTTPS Google?

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64