Remove Ads Remove Aggregators Remove Classified Ads Remove Tagging
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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

Tagging 52
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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack?

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

But you’d still need to read each article, tag it with keywords, and post it to your site. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. But I did see a number of features I’d like added. These include: - screening the selected articles.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. Attribution models can be classified in two groups. Marcel: Yes.

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Top Reasons Why a B2B DSP is Better Than a B2C DSP

DemandBase

If you’re committed to true end-to-end ABM execution, consider separating your programmatic ad spend from your more brand-oriented programs. B2B DSPs provide more visibility into ad performance. With B2C DSPs, you aren’t able to identify if you’ve delivered the ads to your target accounts.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Text analysis Text analysis classifies and processes text from social and review sites using NLP and machine learning (ML) to understand the conversational lingo and break it down into topics and themes for thorough data mining. These are aggregated so you get a holistic sentiment score for your brand and individual topics.