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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. It sure can. Why is building an email list important? What happened next?

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail.

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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

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The new identity landscape: A marketer’s guide

Martech

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.