The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SendX

FEBRUARY 16, 2021

businesses spent over $350 million on campaigns and email-based advertising. Investing in ads through these channels is an organic way for marketers to grow the email list. Let’s take a closer look at the DOs and DON’Ts of writing subject lines: Subject Line DON’Ts: Adding special characters and emojis.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Delivering high frequency messages at critical conversion points. This is according to a study by the American Marketing Association.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Onalytica B2B

JULY 16, 2018

By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. They are challenging old norms and have already broadened their scope beyond the funnel and back. Customer journey mapping. Organisational change and skills development.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. Brand recall is 59% higher for branded content than other digital ads.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

nDash

JUNE 13, 2022

” In another response, this time from Jerica Pender , Content Marketing Writer, we learn that she likes to “thoroughly evaluate a brand through the eyes of their customer, even if it means spending HOURS in niche forums and wading through the brand’s collected reviews.”

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Terminus

JULY 17, 2019

This enables you to more effectively advertise, market, communicate, and sell your business to the right people at the right time and with the right language, giving you an advantage over your competitors during the interest and consideration stages. Downloads of bottom-of-funnel conten t : Whitepapers, case studies, etc.

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Single Grain

OCTOBER 27, 2020

The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). You likely already have a list of some of the competitors you want to keep an eye on. Their brand voice and overall approach (are they edgy or funny or relatable?).

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Be sure to produce new content regularly, even if it’s just a blog post or two a month on your website. a blog post that starts ranking in search results) is important to avoid presenting outdated information. Regularly produce and update content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Liveintent

JUNE 3, 2021

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. What is email advertising?

Newsletter 137

Newsletter Paid Content Advertising Agencies Advertisements 137

Liveintent

JUNE 27, 2022

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. Let’s get started.

Newsletter 62

Newsletter Paid Content Advertising Agencies Advertisements 62

seo.co

DECEMBER 8, 2020

You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. Online marketing is certainly more than SEO, and certainly includes paid advertising, but I chose to focus on SEO because every element of online marketing (aside from paid advertising) affects SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Albacross

SEPTEMBER 25, 2018

This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Are you tracking your marketing ROI properly? Next, you should also be tracking your ROI across all the B2B marketing campaigns that you’re conducting. Download the template. Bounce rates.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Are you tracking your marketing ROI properly? Next, you should also be tracking your ROI across all the B2B marketing campaigns that you’re conducting. Are their Calls To Action (CTAs) compelling and eye-catching? Are you sure blog articles will bring us as much leads as PPC campaigns?”. Bounce rates.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Vidyard

FEBRUARY 2, 2021

Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Blog Videos on Websites 3.5.1 Blog Videos on Websites 3.5.1 Choose an Eye-Catching Thumbnail 4.6 T is for Track 3. Sharing a Content Asset, Article, or Blog Post 2.10 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. NEWLY UPDATED!

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Valasys

OCTOBER 15, 2020

Twitter is a valuable marketing platform that provides brands with a unique opportunity to build their businesses by expanding their audience base, engaging them & driving them down the sales funnel to generate conversions. The blog highlights ten tactics to improve your Twitter engagement and CTRs: Frequent Tweets.

Click Rate 40

Click Rate Twitter Optimization Tips 40

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. I mean, where do I start?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

seo.co

OCTOBER 4, 2020

Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. For example, you might have example.com and blog.example.com domains to keep your eCommerce platform and blogging platform separate. Publicize your WHOIS information.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 2) Programmatic Advertising. of digital display ads in the U.S.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145