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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. You can further target specific audiences by adding screening questions to your survey, like, “are you an online advertising professional?” But where do you start with your research process? Census Website.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. What I’ve found is that most of us have conditioned our brains and have formed habits that preclude us from success. So here goes.

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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Personalization can make all the difference, which is why it starts out our list of exit popup hacks. Personalize by Referral Source. Continuing in our list of exit popup hacks, in the coveted number 2 spot, is yet another personalization tip. You can personalize your exit popups for any audience you choose.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Conditioned by the speed of the internet and the plethora of options to explore, consumers are careful about choosing which websites to browse. Paid search ads. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. Paid social ads.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Work With Us What Is Programmatic Advertising?

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Top 6 Benefits of Programmatic Advertising

Single Grain

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. These ads also help to bypass ad-blocking software.