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Marketing in 2021: The impact of blockchain on CX

ClickZ

Most blockchain solutions can help to level the playing field by eliminating intermediaries and storing customer data safely, returning a degree of power to the user. There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. billion to $4.1

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands. To capture the lead, send users to a landing page with additional webcast details and a registration form.

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How to Market Content to Baby Boomers in 2022

ClearVoice

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Image Source: PewResearch.org.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Retention marketing is the process of marketing to your existing customers to generate repeat purchases, increase lifetime value, and maintain a long-term relationship. For this reason, many marketers are reexamining their retention efforts to combat rising ad costs. table of contents]. What Is Retention Marketing? Average Order Value.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

Plus, your ads will have less noise to cut through, making it easier to make an impact on early shoppers. Unpack Your KPIs and Budget Rosenbloom says business’ key performance indicators may look different this time of year: A conversion in the form of an email sign-up in April might switch to a product purchase in December, for example.

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6 Ways Good CX Can Help Mobile Gamers Engage With In-Game Ads

Martech Advisor

Mobile games keep users occupied for longer durations than video. Relevant in-game ads can help you target and reach out to this highly engaged audience. In-game advertising (IGA) is the stream of advertising that focuses on ads in video games. Learn More: Are Game Makers Learning to Love Mobile Ads?

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

Are you thinking about adding popups to your site, but not sure whether it will really work? Hopefully, these big brands will show you how adding popups to your site can actually have some drastic benefits for your subscription rates. Popups have roughly 2% click-through rates which is higher than any other kind of ad.