Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. On the paid side, it’s a golden age for B2B content distribution.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

RDIGS

JUNE 5, 2023

Successful strategies involve distributing newsletters, promotional offers, product updates, or free tools—all hyper-tailored to the needs and interests of the recipient. Why B2B Email Marketing Required Strategies Did you realize that over 90% of B2B marketers distribute content through email?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

ClickZ

APRIL 16, 2020

AMC Theatres, for instance, added AR technology to their mobile app. Here, customers can scan a product and they’ll be presented with an AR experience that has been specially designed to give them more information about the product. What can be done here is to create a dynamic sales presentation material.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Content Standard

MARCH 21, 2022

In the Citrix example, where the goal is to decrease bounce rate, KPIs should include reduced bounce rate but may also include increasing visits to the website, clicks to the pop-up ad, downloads of an offered asset, repeat visits, new leads, demo requests, or meetings with sales. It is often tracked via cookies.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

LeadsRX

MARCH 9, 2022

Grow lifetime value and reduce wasted ad spend. Calculating average cost per conversion takes into account all the conversions received from paid sources and what those costs were, all conversions that resulted from free groupings such as organic search, and any overhead costs you have entered such as ad agency fees. Walled Garden.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Liveintent

SEPTEMBER 7, 2021

By allowing advertising on these properties, retailers help brands leverage insights to reach their shoppers via advertisements in exchange for monetary compensation. These audience insights present valuable revenue opportunities. All these data points present highly valuable opportunities for Target to drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

SmartBug Media

JANUARY 30, 2020

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. The benefit of content marketing is that you and your partner may not have to exchange customer lists. Today, conference organizers are seeking presentations delivered by multiple speakers. To do this, draw from past numbers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” He went on to say that it would be “uneconomical” for Microsft to invest more into mobile search because the company would not be able to distribute it as scale, reports Bloomberg. Google search ads ‘can’t be replaced’ (Oct.

Google 83

Google Lead Ranking Lead Scoring Paid Search Agency 83

Huptech Web

DECEMBER 7, 2023

You need to check out our free playbook to know why presentation matters and why Too Many or too few CTAs Can Be A Problem. Having clеar goals allows you to twеak your ad strategy accordingly. Platforms likе; → Facеbook → Instagram → Pintеrеst offеrs powerful targeting options and visually appealing ad formats.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

KoMarketing Associates

APRIL 2, 2019

It’s the exchange of knowledge that is so conducive to people being receptive to new solutions and discovering new products including reliable information about your company, products, services, competitors, and industry. Don’t miss out on this crucial point in the buyer’s journey by ensuring your brand is present.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Hubspot

NOVEMBER 8, 2017

When we talk about conversion, we’re essentially talking about an exchange. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.”

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101

TrustRadius Marketing

SEPTEMBER 28, 2022

Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list. Ideally, these programs should also create incentives in exchange for referrals of new customers. This helps you create personalized messages and present your customers with the most relevant content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Outbrain

DECEMBER 19, 2022

Content recommendation is an excellent way to promote your content because it works like an ad without feeling as disruptive as one. With Outbrain’s content recommendation ads , you can win 40% more engagement than display ads and maximize session time. Create a distribution pipeline for social media.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Only B2B

NOVEMBER 26, 2019

While in the past it used to take at least six months for businesses to create, print and distribute even a basic brochure, today you can open your LinkedIn or Twitter account and start conversing with your clients immediately. We already know that some kind of new opportunities are always present around us, time and again.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Optinmonster

NOVEMBER 15, 2021

This is usually in exchange for their email address or other contact information. Paid ads – any ad campaign that you are targeting to cold traffic. It allows you to easily create optin campaigns to distribute your lead magnets in a highly targeted way in just a few minutes. Paid ads – retargeting ads.

Top of Funnel 68

Top of Funnel Opt-out Advertising Funnels Ad Exchange 68

Hinge Marketing

MAY 24, 2017

Develop Alternative Distribution Channels. By partnering with complementary — but non-competitive — service firms, your firm can widen your reach by leveraging alternative distribution channels. Or a law firm partner might partner with with an accounting firm to exchange referrals and even market together.

Service 89

Service Marketing & Strategy Distribution Ad Exchange 89

Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. Why SSPs and DSPs Are Brought In-House.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Implementation.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. White papers can easily be repurposed as a Slideshare presentation or within a webinar. Videos that demonstrate the concepts presented in a white paper can be very powerful. Ad text: “Improve Sales Performance. Online News Release.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

MKT1

FEBRUARY 12, 2024

We’re a small team of two focused on making your life easier with efficient, revenue-generating campaigns (on LinkedIn & Google) and fresh, high-converting ad creative. Offer: Reach out to Closing Media here & mention MKT1 to get $2,500 of free ad spend for your next campaign. Don’t give every last detail.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. The sessions at B2B Marketing Exchange will help you create more authentic and engaging content, by breaking down all stages of a buyer’s journey.

Conference 94

Conference Planning Content Marketing Content 94

Content Standard

JANUARY 10, 2022

As marketers, we need to pay attention and ensure social media channels remain a key part of our content distribution strategies for 2022. With that in mind, let’s take a dive into the world of social media channels for content distribution and see what we can expect in 2022 and beyond. We have paid ad tags.

Paid Content 138

Paid Content Social Media Distribution Advertising Channels 138

KoMarketing Associates

DECEMBER 30, 2013

KoMarketing 2013 Presentations. Casie Gillette led the charge, presenting to audiences in San Jose , San Francisco , New York , Raleigh, and, most recently, Dallas. Steven presented on panels on behalf of the US Commercial Services Group in Seoul, South Korea and Raleigh, NC. Paid-Organic Social Distribution Is The Future.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . The Current State of Video Ads. Why do Video Ads Work? .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

LeadSquared

DECEMBER 2, 2020

It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Gated content is a means of providing valuable information in exchange for the customer’s details. Here, customers are supposed to fill in details in exchange for a better picture of the product they are looking to buy.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

NuSpark Consulting

DECEMBER 31, 2011

Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Testing the distribution of messaging via sound and vision can have an impact on message engagement and conversion. Utilize marketing automation tools to manage your lead generation efforts and content distribution strategy.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 18, 2011

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. The second wave is just starting.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Launch Marketing

MARCH 27, 2019

Regardless if you are an attendee, speaker or hosting a trade show booth of your own, events present countless networking opportunities and face time with target buyers to dive into details on your new product. You can also exchange contact information and add them to your company’s nurture stream for continued updates and communication.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Optinmonster

NOVEMBER 9, 2021

Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. How about presenting your abandoning visitor with an upgrade to the content they were just reading? On product pages, you might try offering free shipping in exchange for an email address. Offer a Content Upgrade. Offer a Discount.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Outbrain

OCTOBER 2, 2018

Humans are programmed to enjoy stories – it’s an exchange that transcends all cultural and socio-economic boundaries, one that we delight in making sense of. It is why the greatest public speakers often incorporate storytelling into their presentations. We’ve already witnessed the rise (and fall) of silent video ads.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

SnapApp

AUGUST 17, 2017

As we touched on earlier, the maturity assessment is a resource that provides value both to the participant and for the business distributing the assessment. . Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

Optinmonster

APRIL 22, 2024

You can also use this information to launch retargeting ads on Facebook. That means you create for search engine optimization (SEO) and lead magnets are better at lead generation than outbound channels like social media platforms or pay-per-click (PPC) ads. Lead magnets are non-negotiable for generating leads.

Paid Content 97

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 97

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. issuu gives anyone with digitally bound content the ability to upload and distribute their publications worldwide, in just minutes. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

TrustRadius Marketing

JANUARY 24, 2023

At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support. Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Community Plus has monthly pricing of $6 per login or $15 per member.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Terminus

SEPTEMBER 22, 2019

Let’s review a few of the ways intent data can be collected and distributed below. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data. Not all intent is created equal. Three of the most popular ways to collect intent data are: . Independent Websites or Portals.

Intent Data 22

Intent Data Intent Bombora Dwell 22