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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?

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Marketing in 2021: The impact of blockchain on CX

ClickZ

Though marketers pay for incentive data collection, blockchain-enabled marketing helps to deliver personalized prices and generate better leads. By linking content with a virtual token – credited to the customer’s account – companies can leverage blockchain to entice users to exchange loyalty points in real-time.

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Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

There are many types of conversion in eCommerce: Purchasing an item Adding products to cart Adding items to a wishlist Signing up for an email newsletter Sharing about the brand or product on social media Let’s take a look at how to calculate your own eCommerce conversion rate benchmarks.

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad. The splash page above does two things really well: First, it offers a countdown to the end of the ad and the ability to easily click to the article once the ad is done. Pricing Page. Image source: Variety.

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The Importance of Customer Nurturing Campaigns In 2021

BenchmarkONE

In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. That light interest that comes with daydreaming allows you to exchange a newsletter or coupon for an email address or app notifications. . What’s a Nurture Campaign? Increased Importance for 2021.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. If machines are buying the ads, what is left for the agency to do? Second, content marketing is emerging as the counter weight to advertising that we hate.