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Samsung Ads introduces new CTV ad types

Martech

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. By linking those steps together, “customers feel like a part of our company,” Schuck added.

Loyalty 226
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What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. You can drop programmatic ads. Yes, right?

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96
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Why and How to Send A Personalized Discount Email

SendX

Personalized email campaigns work much better than generic ones. What’s a personalized discount email. How to collect customer data for personalization. How to use the data in creating personalized email campaigns. But before jumping into details, let’s understand what exactly personalized discount emails are.

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3 ways brands can build trust with privacy-concerned consumers

Martech

84% find personalized birthday offers to be “cool.” 61% find ads based on indirect tracking tools like third-party cookies are a creepy marketing tactic. Customers also have different preferences for how personal brands get. Here’s what consumers said about specific marketing channels and practices.

Privacy 99