Content Marketing Institute
SEPTEMBER 4, 2018
That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s a perfect example of content marketing.
Martech
OCTOBER 19, 2022
More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Sensible vs. sensitive data targeting.
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SalesIntel
APRIL 25, 2024
For example, if a large freight transport company is considering switching its payroll solution, it’s unlikely the company will abandon its existing payroll software overnight. Sales and marketing teams tend to focus on either new revenue, cross-sell, or upsell opportunities, leaving retention solely in the hands of customer success.
Salesforce Marketing Cloud
MAY 19, 2022
In a nutshell — predictive analytics enables brokers to grow faster by helping them to: Do more with less by simplifying your workflows Spend time where it counts and help clients fill coverage gaps Recruit new talent and customers Not just a 360-degree view — a 360-degree action plan. Do more with less by simplifying your workflows.
Salesforce Marketing Cloud
APRIL 20, 2023
Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Know the restrictions on targeted advertising and third-party data Each of the U.S.
Martech
OCTOBER 19, 2022
Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). For example, a soup company will set a buy order for when the temperature drops below a certain level. Ease of use.
Biznology
FEBRUARY 13, 2015
Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. We ordered another list and are checking it now with crossed fingers.
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