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4 Major Ways Your Creative Agency Can Make Money

Hubspot

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. What is a creative agency?

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Below we’ve outlined four digital marketing agency services that you are better off outsourcing. . Four d igital marketing agency services you’re better off outsourcing. Don’t overlook this tool and the power digital marketing agency services can provide when outsourcing your paid social media efforts. . Enter outsourcing. .

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

If you’re a mid-sized brand that wants to expand your digital advertising playbook but you know you don’t have the internal resources to fully support these investments, keep reading to learn about four digital marketing agency services that you are better off outsourcing. . 4 d igital marketing agency services you’re better off outsourcing.

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How to decide if managed service is right for you

illumin

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. What is managed service for advertising? It is also sometimes called Direct or Direct IO. Follow @illuminHQ

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Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

Grow your presence on specific social platforms (think: getting more Instagram followers , managing a community on Twitter). Working with an agency isn’t just the work hours being allocated so your specialists can focus on business growth, but it’s also the tools, expertise, and knowledge. New pieces of content.

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6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. 1) Blogging.