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Writing on the Web

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How to Write an Award Winning Expert Ebook

Writing on the Web

They ask me for help, to ghost write either for or with them. I can help you write an expert ebook on leadership. It will help you get found, get known, and get clients. What’s your conclusion, what you want readers to do, think, believe, act on…? The answer is yes : in certain fields, I am a ghost writer.

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Don’t try to sound too good. People have antennae for hyperbole.

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How to Write an Expert Ebook

Writing on the Web

They ask me for help, to ghost write either for or with them. It will help you get found, get known, and get clients. What’s your conclusion, what you want readers to do, think, believe, act on…? I get calls from executive coaches and consultants who want to publish an ebook. What’s your point?

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Expert Ebook Writing: 5 Steps to Get Started

Writing on the Web

What’s your conclusion , what you want readers to do, think, believe, act on…? If you want to write an expert ebook that helps other people solve challenges, however, keep the reader at the center of your ebook. What’s your call to action? Please note that in each of these steps, the word “readers” is mentioned.

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The Scariest Blog: No Personality

Writing on the Web

Knowing and communicating your back story – the background about the why and who of your business – is especially important in service businesses where people hire you to help them solve a problem. We imagine something happening to us and how we’d feel and act. I can help. It’s not as scary as you might think.

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If Your Blog Writing Still Stinks…

Writing on the Web

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

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Content Marketing that Speaks to the Old Brain

Writing on the Web

Knowing how the brain works will help you write better as well as help you with presentations to influence others. Please HELP.” All I did was apply what I know about the brain and marketing messages that get people to act. Learning more about how people make decisions will help you to become better at what you do.