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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

This post will explore seven content marketing tips and examples for HR audiences and leaders. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

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How to market “marketing” internally

MKT1

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short.

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How ABM strategies can accelerate marketing and sales velocity

Martech

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Source: Auseh Britt.

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Failing the Scale Test

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Twelve months ago, I embarked on my newsletter-writing journey. Asking and acting, while labor-intense, saves a lot more time than guessing and failing.

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The (marketing) funnel isn’t dead

MKT1

This funnel mapping process is one of the key foundational elements of your growth strategy. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Get the daily newsletter digital marketers rely on. To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Drive the shift from push to pull marketing. Only 17% of the B2B buying process time is spent with a salesperson across all suppliers.