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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? Probably not.

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Five Expert Copywriting Tips

Webbiquity

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. 7 steps to writing killer sales copy by Mike Consol. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#. SEO As a Copywriting Tool by iMedia Connection.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. We typically see 40 to 50 percent of social media mentions happening in Twitter so this is a good place for us to focus our energy. Tweet This!

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

I think B2B marketers really need to think and act more like a media house themselves. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. . - add social media data to prospect profiles.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

This doesn’t entice people to act, there is no benefit in doing so. Content Sale: End of Year Discounts from Customized Newsletter Articles. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? call to action. Blog this on Blogger. Tweet This!