Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. Post on Google Buzz. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). Why is this LinkedIn profile so important? See [link]. Tweet This!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Post on Google Buzz. Know your target audience. Know your product or service. Fill out a survey? Tweet This!

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Post on Google Buzz. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? The person asking these good questions is an executive coach. call to action. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Post on Google Buzz. Although it’s a small organ, it is a huge consumer of energy. Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Post on Google Buzz. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Post on Google Buzz. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. Post on Google Buzz. What does it mean to live authentically, to live well, write well, and do your best work? I can’t do everything or learn everything, nor do I need to. Blog this on Blogger. Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. Post on Google Buzz. We know what kinds of messages reach the emotional brain and the old brain, even though consumers aren’t aware of their influence. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. Post on Google Buzz. They don’t think they have a personal story to tell that’s worthy of people’s attention. The difference was enormous.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. A rapidly proliferating collection of tools are being developed to meet the need.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all?

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree! Tweet This!

Facebook 100

Facebook Advertisements Advertising Digg 100

Webbiquity

JUNE 25, 2010

Quite the contrary, the act of selling, when done well, adds a significant amount of value. Post on Google Buzz. Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. There is Nothing Wrong with Selling. And, you can be effective without sounding like a used car salesman.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Buzz Marketing for Technology

MARCH 11, 2010

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. We typically see 40 to 50 percent of social media mentions happening in Twitter so this is a good place for us to focus our energy. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 22, 2009

And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people. What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I think B2B marketers really need to think and act more like a media house themselves. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

So in effect the Contact Center Manager acts as the Social Agent of Change, more specifically in the role as the “Connector” linking up the worlds social requests to the best qualified Agent who then plays the role of the “Maven” or information specialist. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Advertorials: Act Fast. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Recommend This Print This Article Email This Article.

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

JUNE 23, 2010

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media’s power to spread a message across the web isn’t as relevant. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. Many IT organizations are being put in yet-another-pickle in meeting the challenges of the newest crop of knowledge workers. Now consider the "2.0" Now consider the "2.0"

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Hubspot

DECEMBER 30, 2011

On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JULY 12, 2010

In these situations, it’s imperative to have a social media policy in place, encourage subject matter experts (SME’s) to share their unique knowledge, and remember that everyone who participates is acting as a public face for the company— social media isn’t a job for an intern. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Post on Google Buzz. Thursday, June 24, 2010 at 4 p.m. I digress.

Ning 100

Ning Class Landing Pages Copywriting 100

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Writing on the Web

JUNE 13, 2011

While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Post on Google Buzz. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Which is why telling a story works well. Blog this on Blogger.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Post on Google Buzz. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Which is why telling a story works well. Blog this on Blogger.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

AUGUST 30, 2010

We feel, we act. Post on Google Buzz. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. You get a chance to poke the brains of strangers within a certain niche. Our survival depended on quick action. Tweet This!

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Post on Google Buzz. What are the features of your offer? What is your solution to the problem? Tweet This!

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Post on Google Buzz. How can you appeal to readers’ emotions on a business-oriented site? Reinforce with Reasons: What are the benefits to readers? Same rules apply.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Post on Google Buzz. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Buzz Marketing for Technology

APRIL 15, 2010

The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. So why not treat it that way now? Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MAY 13, 2010

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. So they can begin to focus elsewhere. Tweet This! Share this on Facebook.

Contacts 100

Contacts Work Management Marketing Management Cable 100

Biznology

FEBRUARY 12, 2013

People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. .” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. Social media is people and not a pit full of vipers.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Buzz Marketing for Technology

MAY 19, 2010

Tactics like providing free support forums, peer to peer collaboration and discussion threads on social networks and support through microblogging can act as a string of defensive before a person calls into you contact center which is the highest cost support vehicle any company can have. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 27, 2008

The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." Graphic Design. crowdSPRING charges a 15% commission on all posted projects.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100