Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. How do you add a little more of it into your content marketing? What does it mean to live authentically, to live well, write well, and do your best work? What the heck does that mean, anyway? Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. That’s not good enough, because people are inspired to act by emotions.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. How will you apply it to your content marketing? Related posts: Neuromarketing: This is your brain on advertising… Emotional Attention + Memory = Content Marketing.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Know your target audience. Know your product or service. Fill out a survey?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Could it be that many people check their emails on their phone and do not have time to read my newsletters? call to action.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. When I was first working online, all my web copy was as official and business-like as I could make it. I struggled with my online marketing for years.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

JUNE 25, 2010

Quite the contrary, the act of selling, when done well, adds a significant amount of value. Disclosure: As a consultant whose expertise is in helping clients with online marketing, social media and SEO — not selling — I know how difficult this can be for service providers. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Anything Goes Marketing

MARCH 8, 2009

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? We feel, we act. Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing. Brain-Based Content Marketing: Write with Respect. The Brain Science of Online Persuasion. Our survival depended on quick action.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Thursday, June 24, 2010 at 4 p.m. You don’t want sloppy web pages. (To

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Related posts: The Brain Science of Online Persuasion.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Writing on the Web

JULY 15, 2011

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.” Reinforce with Reasons: What are the benefits to readers?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

I read a lot of research on motivation , decision making , and neuroscience to try to figure out how brain science can be applied to better content marketing. We know enough about the brain and marketing today to realize people are influenced by unconscious feelings, as much as they are by logic and reasons. Blog this on Blogger.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Since its inception, the term has gone on to be used in other online social settings, such as this discussion on Inbound.org. In fact, if you're highly experienced, you probably do all three at once.).

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Marketers must stop acting like spammers before they are simply dismissed as part of the noise.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Given the importance of sales-marketing alignment, this is a worthwhile read for marketers as well. by Cultivating Your Customers.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# What are our key objectives for social media marketing? No, of course not.&#.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Online Marketing Institute

DECEMBER 13, 2010

After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. But, something was lost in translation over the last few years… context. Today, 100 million Tweets flew across Twitter. collectively shared each month. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

You build a volunteer marketing army one soldier at a time, not overnight. Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159