Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

The Customer

APRIL 14, 2020

Data Privacy (archive). August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

B2BMarketing.net

MARCH 19, 2024

How will this impact marketers in the short-term? How will it affect long-term marketing strategies? However, long delays have meant that the sense of urgency has been lost, and the end of third-party cookies just isn’t at the forefront of marketers’ minds right now. Read on to find out.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? Programmatic ad-buying.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

ClickZ

NOVEMBER 12, 2020

To regain trust, the walled gardens must participate in the education of modern consumers so they really understand their data as a currency, which should be carefully, deliberately and equitably exchanged in return for services. But are brands aware of how big companies use their brand data?

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Martech

NOVEMBER 8, 2022

Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer insights into personalized marketing , telling marketers: . Adapt to privacy changes through identity resolution. What to advertise to us and when.

Mobile Advertising 83

Mobile Advertising Ad Exchange Privacy Marketing Management 83

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. This is probably the most important right of GDPR that affects marketers. How GDPR’s Data Permissions Impact Inbound Marketing. Data Permissions. Breach Notification.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 320

CMO Work Management Paid Search Agency Planning 320

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Valasys

APRIL 22, 2024

Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Marketing automation platforms streamline the process once they collect email addresses.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. This concern should also extend to the work we do as content marketers. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) What constitutes a valuable data exchange?

Privacy 62

Privacy Marketing AI Ethics Ad brokers 62

Liveintent

NOVEMBER 24, 2020

The industry will need to continue considering the pandemic when planning marketing strategies across paid media, virtual events, and sponsored content. Successful marketers keep a close eye on consumer trends and the social, economic, and political factors that influence them. 1) Stay nimble and evaluate your strategy often.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Adobe Experience Cloud Blog

MARCH 20, 2019

Next, travel agency ads. Fed up, she checked the magazine’s privacy policy; with no recourse but to cancel her subscription, she did so months before it ran out. But no amount of ad money can erase the stain that selling it leaves on the customer experience. What, exactly, do customers want in exchange? In the U.S.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

ClickZ

SEPTEMBER 21, 2020

30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

Liveintent

NOVEMBER 25, 2020

Consider adding these four ideas to your New Year’s resolutions: 1. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Start Planning Now for 2021 2022.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. News is the cornerstone of any functioning democracy.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

ClickZ

NOVEMBER 25, 2019

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

QuanticMind

JULY 7, 2023

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. Plus, your ads will have less noise to cut through, making it easier to make an impact on early shoppers.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Liveintent

MARCH 21, 2018

These days, marketers celebrate their ability to use data to supercharge email – the most ubiquitous and deterministic identifier in their toolbox. But there are mistakes marketers should avoid when integrating data into email marketing for personalization. Here are four of the most common: 1.

Email Marketing 91

Email Marketing Work Management Marketing Management Advertising Agencies 91

Liveintent

MARCH 2, 2021

Latest SOURCE integration enables brands to transact on a unique, stable, and privacy-safe identifier in email and across the web. MediaMath will empower brands to serve personalized advertising outside the realm of third-party cookies to buy within LiveIntent’s email exchange and on the open web using an identifier, LiveIntent’s nonID.

Advertising Agencies 62

Advertising Agencies Mobile Advertising Paid Search Agency Marketing Automation Services 62

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 76

Google Lead Ranking Lead Scoring Paid Search Agency 76

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SpotMe Blog

MARCH 23, 2022

Trend #1) Unmatched Security and Privacy Capabilities Will Be Crucial. As companies begin to rely on video conferencing to conduct business, they will need unmatched security and privacy capabilities to ensure intellectual property protection and safeguard trade secrets. 7 Video Conferencing Technology Trends to Look Out for in 2022.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is an Ad Audience? What is a Banner Ad?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Hubspot

APRIL 9, 2018

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. What information is off-limits in ad targeting? As I prepared for my travels to D.C., Source: U.S.

Ad Frequency 74

Ad Frequency Ad Exchange Privacy Facebook 74

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. What Is Retention Marketing?

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Content Standard

FEBRUARY 21, 2018

You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it’s like to encounter them online. Way back in 2015, IAB estimated that malicious ads were costing online advertisers roughly $8.2 How Malicious Ads Create Chaos—While Turning a Profit.

Paid Search Agency 43

Paid Search Agency Work Management Marketing Management Ad Exchange 43

Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. Let’s recall what it all started with.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Bannerflow

JULY 12, 2019

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. As a digital marketer, you most likely will have heard of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Hubspot

DECEMBER 26, 2018

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. Cryptography refers to the act of writing in or deciphering a code.

Ad Exchange 74

Ad Exchange Peer-to-peer Validation Work Management 74

Martech

DECEMBER 1, 2021

With so much personal data going digital, consumers are now aware of gaps in their online privacy. Large organizations have long captured this information to improve their marketing efforts. The bottom line is that the exchange of value for data is going to be fundamentally different,” he said. Build an omnichannel stack. “If

Privacy 118

Privacy Enterprise Management Work Management Marketing Management 118