Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Madison Logic

AUGUST 8, 2019

This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools. The post Madison Logic Announces Oracle Eloqua Integration appeared first on Madison Logic Blog.

Eloqua 40

Eloqua Account Based Marketing Marketing Automation Services Class 40

Contently

JANUARY 31, 2023

Where can you find AI in marketing technology? MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . These top 5 competitors were chosen based on comparison traffic on TrustRadius.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Leadspace

MARCH 22, 2023

Doing this successfully means creating increasingly accurate, dynamic, and unified profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven insurance that we’re delivering the right message to the right people at the right time. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. This is where an engagement model comes into play.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. Technographic data can be used to segment your audience based on the technology, tools, and IT infrastructure they use. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Tomorrow People

MARCH 13, 2018

The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. Percentages.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . The Truth Intent Vendors Don’t Want to Talk About. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the marketer?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Kapost

DECEMBER 12, 2016

.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing.

Top of Funnel 140

Top of Funnel Personalization Content Marketing Eloqua 140

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Engagio

FEBRUARY 21, 2020

Follow these seven steps, and I promise you’ll look back laughing about how stressed out you got when you heard the phrase “target account model.”. Review the data provided by third party data vendors. Knowing what automatically disqualifies an account is just as important as knowing what qualifies them. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . Lead-gated white papers may not be dead, but they are on life support.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Adobe Experience Cloud Blog

MAY 12, 2016

Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Meaning, do you really have to pick one—inbound or ABM, or can you do both? His conclusion—as a marketer, you need to do whatever it takes to accomplish your goal, which is to drive revenue, so his answer is “ and”.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud. Background and Career.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

ANNUITAS

FEBRUARY 19, 2015

Oracle Modern Marketing Experience March 31 – April 2, 2015 Las Vegas, Nevada. Whatever happened to the Eloqua Experience? Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. Marketing Innovations Summit April 29-30, San Francisco, CA.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

6sense

MAY 10, 2016

The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads. And what is a lead? Where Are We Now?

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. How do you figure out which leads to prioritize?

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62