Valasys

JANUARY 25, 2019

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Contently

JANUARY 31, 2023

The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. It can also analyze the behavior of prospects in your target market to predict when they have started looking for a solution like yours. It’s not just a point solution for them.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Enterprise-level marketing automation software comes with many bells and whistles. 2: Adobe Marketing Cloud (a.k.a. 3 Oracle CX Marketing.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Leadspace

MARCH 22, 2023

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. Intent Scoring A Leadspace weekly set of customized signals that monitors your accounts for intent (3rd-party and/or 1st-party), and applies scoring based on the level of intent activity specific to a customers’ products/category.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Learn more about their video marketing journey in their recent post on the OMC blog.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Customer Experience Matrix

NOVEMBER 9, 2015

I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. At least, recent announcements make clear that they’re all looking to move past simple model building.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Kapost

DECEMBER 12, 2016

We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. “We

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. This is where an engagement model comes into play.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. These pieces of software signify more than just the fact that an organization uses marketing automation. However, they also assist you in account-based marketing (ABM).

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

PathFactory

AUGUST 11, 2021

They also represent 51% of lead buyers and financial approvers — more than any other generational cohort. To keep up, marketers need to overhaul and future-proof their content engines. This is especially useful in an ABM capacity. According to TrustRadius , 60% of all B2B tech buyers are millennials.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

PathFactory

MAY 3, 2022

At the same time, SaaS companies are recognizing that to thrive in today’s crowded market, a PLG strategy to acquire and grow a customer base is also necessary. Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

PathFactory

MAY 29, 2022

Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to meet the threshold. Lead Engagement Alert. Notify Sales with a Fast Moving Buyer Alert! FMB in Marketo.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the marketer?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Tomorrow People

MARCH 13, 2018

The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. Lead nurturing and scoring. Marketing automation. Account-based marketing. It’s about numbers. Percentages.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Adobe Experience Cloud Blog

MAY 12, 2016

Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Meaning, do you really have to pick one—inbound or ABM, or can you do both? His conclusion—as a marketer, you need to do whatever it takes to accomplish your goal, which is to drive revenue, so his answer is “ and”.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Quotes From This Episode. “In

Top of Funnel 140

Top of Funnel Personalization Content Marketing Eloqua 140

SendinBlue

AUGUST 24, 2020

The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior. Pricing: there is a free plan for up to 250 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Integrating the B2B marketing automation solutions with all the technology vendors. 2) Select the Marketing Automation Solutions of Your Choice. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . One week, over 10,000 marketers all in one place (well ok, two places actually). .

Marketo 67

Marketo Eloqua Marketing Automation Services ABM 67

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Leadspace

OCTOBER 4, 2016

If you’re a B2B marketer at Dreamforce, you’ll soon find your head filled with talk of account-based marketing, artificial intelligence, Einstein and more. If you need a break, here are a few ways to amuse yourself in secret. 10 Secret Games to Amuse Yourself at Dreamforce. Umm… In a funny voice.

Eloqua 48

Eloqua Account Based Marketing Marketo B2B Marketing 48

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53