Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. Refining your targeting When it comes to organizing your accounts into target segments, intent data can increase accuracy and efficiency.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Madison Logic

JUNE 5, 2024

Your Marketing Mix Goal with Upsell and Cross-Sell Campaigns in ABM Your marketing mix strategy for expansion campaigns share the same goal of bringing awareness to other products, whether new systems or advanced offerings, as well as providing education toward how customers can implement these offerings toward their growth goals.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

B2BMarketing.net

MARCH 12, 2024

After all, a trend might be a technology, or it might be a much broader strategy like ABM. This report is designed to see what marketers are focusing on. However, let’s not forget that ensuring a great customer experience wasn’t always on marketers’ immediate agenda. ABM: Continuing its rise to the center of marketing strategy?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

The Lead Agency

FEBRUARY 8, 2023

The same report detailed an increase in reliance on third-party information sources, such as user reviews, community boards, third-party review sites, and business reports. B2B buyers are seeking information autonomously and are comprehensively researching products before making a final decision.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. This data can inform content strategy and community management practices. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

DECEMBER 27, 2017

8 Steps to Open a Baidu PPC Account. 14 Visualizations Mapping the B2B Buyer Journey. You will notice that three of our most impactful blog posts focused on the Chinese market. These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. What we understand about our buyers (role, industry, location, account, etc.)

Forrester 59

Forrester Research B2B Content 59

Modern B2B

AUGUST 14, 2023

In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. In understanding communities and trends amongst large datasets, comes increased risk of biases – sometimes biases that have been trained into AI models.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Tony Zambito

MARCH 6, 2017

Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. Platforms and Communities. This is where it gets tricky in distinguishing intelligence from insights.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Aberdeen

MARCH 19, 2020

Since the MQL is here to stay for the foreseeable future, it is up to us, the community of strategic thinkers and data scientists to present additional forms of qualification that can form the basis of a richer, deeper pipeline. They are about 50 – 70% into their buyer journey. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

DemandBase

SEPTEMBER 1, 2020

Target account selection process update and refresh. Updated Ideal Customer Profile (ICP) and Total Addressable Market (TAM) refresh. Customer lifecycle journey mapping for post-sale, by customer persona. Buyers journey update/refresh by buyer persona that reflects a no-event view for the time being.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Heinz Marketing

JULY 1, 2019

So talk a little bit about what you guys do in sort of plain, every day lunch pail sales and marketing language if you would. Well, before we get into the everyday language, MRP Prelytix is an enterprise class predictive account based marketing platform. Kevin: For us, predictive and ABM have always gone hand in hand.

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

Engagio

MARCH 16, 2020

Target account selection process update and refresh (check out our Marketing Operations pro Tom Keefe’s post on 7 Steps to Build the Best Target Account Model ). Updated Ideal Customer Profile (ICP) and Total Addressable Market (TAM) refresh. Customer lifecycle journey mapping for post-sale, by customer persona.

Ideal Customer Profiles 133

Ideal Customer Profiles Work Management Marketing Management Budget Programs 133

Learn from the Pros

MARCH 21, 2024

You can gather first-party data, map the buyer journey, and identify key factors that influence their purchasing decisions. Community – Creating a community can be a great first-party data strategy. Community enables you to build relationships and provide support to your target audience.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Ledger Bennett

JULY 4, 2018

As the largest global working community, LinkedIn members regularly invest time on the platform to enhance their knowledge and boost their career. This gives us marketers the perfect opportunity to position our brands as thought leaders. Looking to take your ABM strategy one step further? Download our guide. Download our guide.

Linkedin 40

Linkedin Top of Funnel Account Based Marketing Opt-out 40

SmartBug Media

DECEMBER 14, 2018

One of our marketing consultants might be looking to dive deeper into growth-driven design and is setting out to work on the HubSpot Academy GDD course and certification, while one of our paid media specialists might be brushing up on ABM strategies and technology, and another may be taking the Google Shopping Advertisement Assessment.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Marketing Insider Group

NOVEMBER 15, 2022

Marketing Vision was no different and two years of virtual events showcased how to bring a community together on-line and deliver significant value and interaction virtually. Marketing Vision 2022 was back in Cambridge MA as an in-person event. As we say in the Boston area “wicked awesome”!

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

MAY 2, 2022

The pandemic has absolutely accelerated digital for the sales community and for sales and marketing collaboration and ultimately for the buyer journey. Marketing automation, not automated Account-based marketing, not just for marketing. Sales enablement? Elay : Yeah. Matt : Yeah.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. Jamie: Yeah, so my average buyer was the chief revenue officer, head of sales enablement, head of sales ops. And so we serve the sales community. I feel like we have made more of that migration. Talk about what you have seen on the front lines.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Valasys

DECEMBER 19, 2019

B2B Content Marketing Helps Define your Niche & build a Community: You may be a niche-specific marketer; the best way to let the world know about it is through B2B Content Marketing. B2B content marketing can be leveraged to create a community of enthusiastic users.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Tony Zambito

JANUARY 29, 2017

Based on this observation of how teams worked and interacted, the company had insight into which “pre-packaged” intelligence solutions to prioritize for new market entry. 4 – Contextual Insight Communities. It also affords opportunities to create iterative and collaborative insight communities with engaged customers.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Oktopost

MAY 13, 2024

B2B marketing analytics are not just a theoretical concept, but a practical tool that can empower your team. They help you extract beneficial insights from data collected from your marketing channels, campaign activities, customer interactions, or touchpoints throughout the buyer journey.

Analytics 80

Analytics B2B Marketing Top of Funnel Marketing Automation Services 80

FunnelEnvy

APRIL 1, 2024

The number one goal of SaaS demand generation is establishing your brand as a market leader. Unlike lead generation, the part of the sales cycle concentrating solely on acquiring leads, demand generation encompasses the entire buyer journey, nurturing prospects from initial awareness to conversion.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Heinz Marketing

JUNE 14, 2021

We’re looking at building customer community. We’re looking at how are we in fact making sure that from a marketing perspective, we’re thinking about the journey of that customer. Why would you willingly let a customer go or not do everything you can to try and keep that?

Top of Funnel 136

Top of Funnel Paid Search Agency Work Management B2B Sales 136

Inbox Insight

JUNE 28, 2021

According to our Account-Based Marketing Research Report , 80% of senior B2B marketers use personalized content to some extent, while 49% use personalization technologies to support their ABM strategy. Why B2B marketers shouldn’t ignore the rewards of personalization. Reading time: 14 minutes. Lead scoring.

Personalization 105

Personalization Ideal Customer Profiles B2B Marketing Lead Ranking 105

Heinz Marketing

AUGUST 23, 2021

Anytime I’ve been involved in speaking or consulting with clients, I’ve always had CEOs and other people that I’ve worked with intimately say what we did with them not only helped them in business but helped them in their personal lives and in the communities, and being a good father or mother, so absolutely.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency B2B Sales 107

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. Remember to meet your buyers on the channels they use. Remember, it’s essential to be authentic when interacting in the community and while networking.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

TrustRadius Marketing

MARCH 16, 2022

ImpactHero is priced at $200 per month for each campaign, with an AI tool that analyzes your content at different points of the buyer journey. Focused on sales and market intelligence, Lead411 provides marketing and sales teams with data feeds containing business and contact information.

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

LeanData

SEPTEMBER 30, 2022

One of the final sessions of Day One was “ABM and ABX in a Downturn,” featuring Jon Miller, CMO of Demandbase and a co-founder of Marketo and Engagio. In his session, Miller spoke about why Account-Based Marketing (ABM) powered by account intelligence is the key to a revenue team’s ability to work smarter, not harder.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52