SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. What is B2B Selling Experience? Decision-Making: B2B buying involves multiple decision-makers.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. By understanding the motivation level of your prospects, you can leverage the right data at the right time to optimize your campaign outreach.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 142

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 142

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Lean in on Sales enablement. An ABM practice is all about reducing waste. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Create shared goals. “We Source: Julianne Thompson.

Sales Management 128

Sales Management B2B Sales Top of Funnel Work Management 128

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. One of the things that we learned in this report was that B2B has been evolving over the last several years,” Britt said. Align sales and marketing teams.

Account Based Marketing 117

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 117

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 104

Account Based Marketing ABM Campaigns Paid Search Agency 104

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade. What ABM tools do.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). 22 Potential Touchpoints for Your Next ABM Sales Play via @spearmktg.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

DemandBase

MAY 26, 2020

Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. ABM for Sales, because it takes two wings to fly.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue !

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Dig deeper: How ABM strategies can accelerate marketing and sales velocity.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 130

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SmartBug Media

NOVEMBER 11, 2020

Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” Here are six ways to incorporate your ABM strategy into your virtual events to drive success: 1.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. Image: B2B News Network. First, a step back.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Valasys

JANUARY 29, 2024

In the ever-evolving B2B landscape, where competition for high-value accounts is fierce, Account-Based Marketing (ABM) has emerged as a potent weapon. However, the success of any ABM campaign hinges on the accuracy and relevance of its target accounts. It injects a surgical level of precision into the ABM process, delivering: 1.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

SalesIntel

OCTOBER 18, 2023

Many organizations need help devising an effective ABX strategy because of misalignment between sales and marketing. This article shares the pivotal concept of forging a strong connection between marketing and sales for a triumphant ABX approach. Collaboration between Marketing, Sales, and RevOps is essential in pipeline generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Confessions of a B2B Marketer

JANUARY 24, 2024

Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Case Study 52

Case Study Case Studies Account Based Marketing ABM 52

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. 7 habits of mature ABM teams with high ABM ROI. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. What is Data-driven ABM? Data-Driven ABM Strikes! Personalization wins in data-driven ABM.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting. Better Personalization.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Strategic-IC

MARCH 3, 2023

What is ABM without the customer? Your account is your North Star in all things ABM – and keeping them at the very center of your program is the key to long-term success. Be customer-obsessed It doesn’t matter whether it’s ABM or any other function of Marketing – you should always be customer and client obsessed.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Valasys

AUGUST 9, 2023

The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics. So, if you’ve been lingering in the realm of traditional ABM, it’s time to heed the call of transformation through AI-powered automation.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. Here, we have pulled together the top 10 most read ABM Insights from startegicabm.com this year. Sit back, grab a coffee, and check out these must-read ABM insights. The numbers are compelling.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. We’d like to know how it’s been for you. Get MarTech!

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it!

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101