6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. The post 6sense Named A Leader in Forrester’s B2B Customer Analytics Report appeared first on 6sense.

Analytics 48

Analytics Forrester Marketing Management B2B 48

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Versium

FEBRUARY 26, 2020

Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers.

Account Based Marketing 40

Account Based Marketing Marketing Report Analytics Research 40

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. This is the foundation of a personalized customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Self-service analytics. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Benefits of Using Predictive Analytics. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. 86% of ABM practitioners struggle with getting enough data and insight. B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Forrester B2B

SEPTEMBER 24, 2020

Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.

Account Based Marketing 86

Account Based Marketing Marketing Report ABM Forrester 86

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Only B2B

JULY 5, 2023

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? The ABM evangelists have evangelized parts of just this for years. But it also just makes a ton of sense.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

6sense

SEPTEMBER 29, 2021

According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. Chief Analyst at TOPO, Craig Rosenberg, will be at Breakthrough to discuss the tactics that world-class organizations employ to successfully drive their ABM initiatives at scale.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Only B2B

SEPTEMBER 21, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. If you’re not there yet, chances are you will be soon. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Forrester B2B

SEPTEMBER 24, 2020

Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.

Account Based Marketing 52

Account Based Marketing Marketing Report ABM Forrester 52

Content4Demand

NOVEMBER 5, 2021

The key is utilizing intent data to recognize the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Analytics and Data Matter. Analytics and data have always mattered.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Content4Demand

JUNE 27, 2019

Forrester: CMOs Face Creative Rut While Overspending on Technology. Forrester’s latest report about customer experience indicates that CMOs are struggling to deliver brand value with the $19 billion currently slated for technologies including mobile, social media and ad technologies through 2022. ABM in Action. Digital Digest.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Martech

JANUARY 25, 2022

Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Zoho Analytics is a good example of an analytical CRM. billion by 2028, according to Grand View Research, Inc.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52