Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

B2B Digital Marketer

APRIL 1, 2021

You have to test it out first and find valuable data before you spend a huge amount of money. Instead, get a little idea, go out there and test that idea with some real customers, and get the data about how it’s received before you start spending the big bucks.” ” Episode Links and Resources.

Planning 52

Planning Work Management Marketing Management Business 52

SendX

SEPTEMBER 10, 2018

SPF validates who is relaying the email. So test it out. To get better email deliverability and subscriber engagement, you should AB test on your email subject lines, from name & email, delivery time and email content. Run AB tests to see what is working and double down on that. SPF Testing.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Unbounce

JULY 12, 2023

So again, your resources with your creative team, they’re limited to the variety in which they could produce or the volume in which they could produce it. And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data. Always be testing.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Automatic, Real-Time Monitoring When I was testing tools for this article, I found two types of heatmap tools.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

B2B Digital Marketer

APRIL 8, 2021

” Episode Links and Resources. So if they’re already busy building campaigns and running AB tests and writing copy and all those things, but they’re not quite sure if this is where they should be spending their efforts, right. Ruben Ugarte (30:37): We can test our way to it. Ruben’s website: [link].

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

B2B Digital Marketer

APRIL 29, 2021

Keep on testing.” ” Episode Links and Resources. Like with us that you can always rely to and go back to refresh with any point of time to see, okay, is my actual strategy still valid or is there something else that I need to consider for the next period of time? Test learn, apply, repeat, right.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

chiefmartech

AUGUST 5, 2019

Learn how PTC evaluated their systems, processes, and supporting resources for martech across multiple acquisitions — big and small — to unify their martech infrastructure. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation. 8 SESSIONS ON DATA & ANALYTICS.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Instead, we get biases validated and made available for everyone to use as the “truth” just because it’s in a pretty set of slides. And it’s never activated in testing, right? Naughty Nancy.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume. Guillaume left, but AB test was still there. We didn’t have resources.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Single Grain

OCTOBER 1, 2020

Split Testing. Make sure that any tutorials have clear, easy-to-follow steps, and always outlink to other resources if needed to give readers the full picture. Because of this, statistics can help you back up your claims while bringing in a third party to validate them. 4) Split Testing. Search Engine Accessibility.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Convert

APRIL 18, 2023

And if you know about the MECLABS Conversion Sequence Heuristic , you’ll understand the big role motivation plays in converting shoppers: C = 4m + 3v + 2(i-f) – 2a This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52