Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . We’re addicted, and we know it.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Outgrow

MAY 17, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Lead Liaison

MARCH 6, 2018

It’s a great way for you to show your face to your company, to delight your users, and also to make sure that they’re sharing the content that you put out. So you’ll see here 69% of users say, “They shared a branded video, if they had the information that might be of interest to your friends.”

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Kevin Indig

JUNE 26, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. Conversion Optimization, or CRO, is the craft of completing user journeys. Many think CRO is about clever popups and CTA messaging.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

FEBRUARY 14, 2019

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context.

A/B testing 101

A/B testing Tools Best Practices Conversion Rate 101

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. In most cases the general focus of our content will be set by business purpose. Data can Augment and Simplify our Blog Post Idea Generation.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Convert

SEPTEMBER 22, 2021

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

seo.co

OCTOBER 6, 2021

Different brands in different industries will need to rely on different types of conversions; for example, an online retailer will rely on more direct product purchases, while a B2B service-oriented company will need to generate more leads from contact forms. Lead Generation. Product Purchases. The product page. Shopping and checkout.

Conversion 98

Conversion A/B testing eCommerce Landing Pages 98

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Valasys

NOVEMBER 9, 2022

Understanding user behavior and anticipating the next step of your website visitors is paramount. . The site owners need to collect data based on website analytics and other marketing tools to comprehend user behavior and its drivers in order to make decisions that will advance the business and boost Conversion Rate Optimization (CRO). .

A/B testing 40

A/B testing Work Management Marketing Analytics Tools Marketing Management 40

seo.co

NOVEMBER 1, 2021

At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all. Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. So why even bother with it, then?

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. These ads not only increase visibility, but also foster a sense of trust and familiarity among local users. Use tools like Google Keyword Planner for suggestions.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

accelerate agency

AUGUST 10, 2021

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. . As we’ll cover in this article, there are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. . SaaS Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

ConvertKit

DECEMBER 31, 2019

The only way to know for sure what combination of messaging, imagery, and offer will bring the most conversions is to test each element on your landing page, and measure what works (and what doesn't). Landing page testing is essential for every online creator to understand. What exactly is landing page testing?

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

accelerate agency

FEBRUARY 16, 2023

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. New users of this kind of tool can be up, running, and calling clients all over the world with just a few clicks. That means it’s eminently simpler to upgrade to a more comprehensive plan or to add more users when required.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. New users of this kind of tool can be up, running, and calling clients all over the world with just a few clicks. That means it’s eminently simpler to upgrade to a more comprehensive plan or to add more users when required.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Now let’s jump straight to the A/B testing tools comparison.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! What Is A/B Testing? Some tests can see leaps of 10-50% difference.).

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. Why is that?

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Convert

AUGUST 24, 2022

Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. Let’s show you how.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. For that reason, we have compiled the most used social media marketing terms in one glossary. Insert crowd cheering*.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

SalesIntel

SEPTEMBER 6, 2021

However, this is often a challenge as you have to keep track of various things and be well informed. You have to be thorough across all fronts in all your marketing measures. According to this report , an e-mail generates over $20 for every $1 you spend, meaning it’s a lucrative communication method.

Conversion Rate 52

Conversion Rate Conversion Work Management Marketing Management 52

Magisto

OCTOBER 3, 2019

You’re too afraid to speak up – so you just roll with the punches, and will probably just google it after. Well, if that situation seems familiar to you – forget googling each word individually. AB testing is not limited to two variables. Advertising – Promoted content on social media.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Metadata

MARCH 18, 2021

Gil Allouche: In realtime he’s getting that information? We made a test of this for a 300, 500-person classes in Stanford and MIT. I mean, we mixed panel users and I always want to do that segment one way or the other. And of course, you get all the information in the back end. Ilya Volodarsky: Yeah, in realtime.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” Split Testing. While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. This post was updated October 2020. Metrics Tracking.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Convert

APRIL 18, 2023

And if you know about the MECLABS Conversion Sequence Heuristic , you’ll understand the big role motivation plays in converting shoppers: C = 4m + 3v + 2(i-f) – 2a This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52