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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. In fact, according to a CX Trends report , 75% of consumers find most forms of personalization at least somewhat ‘creepy’. On-site Script to Reveal what Experiences and Personalizations Are Running.

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3 Mega-Trends from Litmus Live 2018

Litmus

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. PR persons have key points to use in writing their PR releases. Once you create a draft of the messaging framework, you need to vet it with the product team to make sure that features and benefits are presented ACCURATELY.

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Video in Email Workflows, Webinar Transcription

Lead Liaison

Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. We did a really great AB test a few months ago, where we tested eight different emails. And all these time, it’s building a very rich profile of that person. Slide #7.

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

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Sales Pipeline Radio, Episode 95: Q&A with Ashley Asue

Heinz Marketing

Each attendee will leave with a documented & optimized sales process to increase conversion rate & profit. Do I have a vision that I can build on in this company that actually aligns with my personal vision and brand. Where the job a sales person is to educate. It’s all about experimentation and AB testing.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.