ClearVoice

APRIL 14, 2023

KPIs are metrics that businesses use to measure their performance and progress toward specific goals. Businesses of all sorts use KPIs to monitor their success in achieving objectives and to identify areas where they need to improve. They help track how well the content marketing efforts are contributing to the overall business goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

The ABM Agency

APRIL 9, 2023

Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 108

Marketing Websites Sample CTR Click Rate 108

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Too many features that go unused and a cost that businesses just can’t justify. Optimizely is the granddaddy of A/B testing.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Markempa

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Optinmonster

OCTOBER 27, 2022

The Halloween party is just around the corner, and it’s time to put that Halloween decor on your site to boost sales and increase conversions. Halloween-themed popups can make your marketing efforts successful and earn you great returns in terms of leads and revenue. Ready to boost your website conversions and sales?

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

Convert

NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52

Product Lead Ranking A/B testing Sample 52

Martech

AUGUST 7, 2023

It helps to know whether your customers, especially your high-value shoppers, are more likely to fall into one category or another because you can use that knowledge all through your email programs. Use recency-frequency-monetary (RFM) value Get ready to dive into your data. Humanistic. Slow-paced decision-making, emotionally oriented.

Budget Programs 91

Budget Programs A/B testing Buying Cycle Email Marketing 91

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Finding the Best Version of You: A/B Testing.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Finding the Best Version of You: A/B Testing.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. We often forget that engagement is the precursor to conversion.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Outgrow

MAY 17, 2022

A marketing fanatic since his teens – Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. Saksham Sharda: And so do you think marketing should drive revenue, not leads?

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Lead Liaison

MARCH 6, 2018

We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Ryan Schefke, Lead Liaison. We did a really great AB test a few months ago, where we tested eight different emails. You can also use video for lead generation in general.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? How can you find the best A/B testing platform to optimize conversion rates?

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Convert

FEBRUARY 13, 2023

Cause businesses and their VCs had money to spare. It’s a step up from optimizing the current business model to exploring new possibilities and adapting to changing circumstances. When it became easier to set up businesses, it became more difficult to grow. Lots of failed tests for a new strategy can be a red flag.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

seo.co

NOVEMBER 1, 2021

Now it should be acknowledged up front, that by optimizing your meta description, you aren’t going to get an increase in your search rankings. At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all. Social Friendly.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convert

SEPTEMBER 22, 2021

Are you looking to grow your ecommerce business? That’s where conversion rate optimization comes in. By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify?

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Heatmaps are a way to visualize data values with colors. Hotness represents a higher data value.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. With ABM, targeting becomes simple and less money is wasted on testing audiences or showing ads to unqualified prospects. What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. Information asymmetry leads to teams having a disconnect that can slow things down, and reduce the flow of leads into your pipeline. Benefit 4: Improved Close Rates.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Heinz Marketing

NOVEMBER 27, 2017

Ashley is offering a bootcamp for 5 local small to medium businesses in SLC & OC. Each attendee will leave with a documented & optimized sales process to increase conversion rate & profit. I ended up being more of a business analyst. You started consulting a couple years ago of broader business teams.

Ideal Customer Profiles 48

Ideal Customer Profiles Work Management B2B Sales Consulting 48

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. Oh, hang on. What a show, huh?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

seo.co

OCTOBER 6, 2021

Different brands in different industries will need to rely on different types of conversions; for example, an online retailer will rely on more direct product purchases, while a B2B service-oriented company will need to generate more leads from contact forms. Lead Generation. Product Purchases. The product page.

Conversion 98

Conversion A/B testing eCommerce Landing Pages 98

SalesIntel

AUGUST 25, 2021

You might consider account-based sales as a new concept, but businesses are rapidly making it the standard for sales. Account-based sales is a sales technique that focuses on businesses (or accounts) rather than individual leads and considers them a market of one. Analyze: Analyze the lead flow and conversion rate.

Ideal Customer Profiles 95

Ideal Customer Profiles Sales Management Lead Ranking Marketing Qualified Leads 95

ConvertKit

DECEMBER 31, 2019

Making design and business decisions based on guesswork sometimes pays off—but not always. The only way to know for sure what combination of messaging, imagery, and offer will bring the most conversions is to test each element on your landing page, and measure what works (and what doesn't). What exactly is landing page testing?

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Moz

SEPTEMBER 2, 2019

Before we delve into Amazon’s algorithm, it’s important to note how Google and Amazon’s starkly different business models are key to what drives their algorithms and ultimately how we approach SEO on the two platforms. With this in mind, working to increase organic rankings on Amazon becomes a lot less daunting. Conversion rate.

Amazon 55

Amazon A/B testing Google Lead Ranking 55

Bluetext

JUNE 12, 2023

All of your efforts to get traffic to your site, engage that traffic, and convince them of your value have led to this moment: the contact form. Don’t let a simple mistake cost you that lead. Keep fields that will make a big impact in the quality of your leads. Higher conversion isn’t impressive if quality suffers.

Contacts 26

Contacts A/B testing Practices Best Practices 26

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? This can then lead to an aha!

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . So, does a lead's lifetime value end at the point of sale?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

SendX

SEPTEMBER 9, 2018

You are a business owner or a marketer in an e-commerce company working on driving more sales using remarketing for cart abandoners. Sports Score Updates 5. This leads to significantly higher engagement. Web push notifications lead to interrupt in the work which the user is doing. Conversion Rate.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Unbounce

JUNE 23, 2023

Unbounce is the AI-powered landing page builder with smart features that drive superior conversion rates. We like to say at Unbounce that AI plus CRO equals conversion intelligence, our version of how we’re helping marketers to drive revenue today. Garrett is our content lead. This is a line of business.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Heinz Marketing

APRIL 15, 2019

He says… “It’s prospecting, generating leads is always something which requires work. Even if you have something that’s awesome that everyone wants, you need to really educate your market, educate the leads, and put a lot of work into that. The actual needs around these types of design is different.

Top of Funnel 69

Top of Funnel Work Management Marketing Management Paid Search Agency 69

B2B Digital Marketer

APRIL 8, 2021

Data provides valuable information for business decisions and has become one of a company’s greatest asset. However, despite its value and importance, most companies still fail to make a data-driven marketing strategy. It’s more accurate and leads to better outcomes. Why is that? Click here!

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52