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33 World Cup marketing statistics you need to know

Martech

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. Popularity with key demographic. This is why the marketers are out in force. Sponsorship. 19 : World Cup tournament sponsors.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users. If you are targeting the younger demographics of the U.S., If you are targeting the younger demographics of the U.S., India alone has 144.35

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What every marketer needs to know about programmatic advertising

Martech

It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista).

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

billion by 2026. This is another area where your demographic information plays a major role – it helps brands and agencies personalize the creative, making it authentic, emotionally compelling, clear and concise. In fact, the global digital advertising market is valued at $701.20 billion this year, and is forecasted to reach $931.34

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Five Takeaways from Advertising Week 2023

Digilant

These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups. This technology and machine learning can more quickly and better identify viewer’s interests, behavior, and demographics. million people by 2026.

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16 E-Commerce Trends in 2023

SmartBug Media

For example, a company might use machine learning to create personalized product recommendations for customers based on their demographics or buying habits (if the information is available). We’ve also seen machine learning used to optimize pricing and inventory management.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

Advertisers using CTV have the ability to target specific audiences based on their interests, demographics , and key characteristics which provides an unprecedented level of precision and effectiveness whereas traditional TV advertising tends to be more broad-based. What does the future look like for CTV Advertising? billion U.S.