Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. But in practice, intent data is the common language that makes the ideal relationship possible. If ever you wanted to prove to the average person that 2019 saw a 0.2%

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Porch Group Media

DECEMBER 23, 2019

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. How advanced purchase intent data can provide a competitive advantage, informing clothing retailers of which stores consumers have recently visited and what they are searching for online.

Acquisitions 52

Acquisitions Webinar Metrics Demand Purchase Intent 52

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. Data Privacy Maturation. However, data privacy doesn’t stop with GDPR.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Now, let’s explore some details on each of these 10 sales tech 2020 trends. Table of Contents. What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? Bonus tip: winning sales in the experience economy! The Sales tech industry is growing.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision.

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Live Webinar: ABM Benchmarks for 2020. Optimizing your tech stack to succeed in 2020. Getting Obsessed with Intent. New reporting techniques to maximize your ROI.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Madison Logic

OCTOBER 26, 2023

alone were lost in 2020 due to COVID-19. According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. But in practice, intent data is the common language that makes the ideal relationship possible. If ever you wanted to prove to the average person that 2019 saw a 0.2%

Pricing 14

Pricing Price Account Based Marketing Intent Data 14

Valasys

JANUARY 23, 2020

Employ Videos: B2B Video marketing is one of the foremost sales strategies & continues to take the digital marketing world by storm in 2020. Furthermore, owing to the increase in the closed captioning videos will become more popular & SEO-friendly in 2020, to give the much-needed boost to your marketing strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Porch Group Media

AUGUST 14, 2019

3) Purchase Intent Marketing. Rather than spreading a wide net, brands are using newer forms of intent data to target consumers lower in the funnel based on in-market shopping activity. For ecommerce brands, one of the best types of purchase intent is online browsing behavior.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Or Firmographic and Technographic?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Or Firmographic and Technographic?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Heinz Marketing

NOVEMBER 22, 2020

Sales is then able to see which companies fall into awareness, consideration, or decision phases of their buying journey, and can slice and dice the data by demographics like industry or location, or behaviors like keywords searched, etc.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Aberdeen

JUNE 5, 2019

In fact, data from this research shows that companies plan to increase their adoption of automation from 27% to 53% between early 2019 and mid-2020 — marking a year-over-year increase of 96%. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Conference 40

Conference Customer Satisfaction Lead Ranking Marketing Management 40

QuanticMind

JANUARY 17, 2020

Here are the biggest challenges eCommerce advertising platforms face in 2020, and how they can address them. Data Security Concerns. Marketers’ responsibilities for data security and privacy continue to grow. The European Union’s General Data Protection Regulation (GDPR) has been in effect for several years now.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Televerde

MARCH 28, 2022

This could mean going to the grocery store to buy a gallon of milk or getting a more affordable cell phone data package. These are examples of purchasing intent. There are typically four types of purchasing intent, as seen in the image below. If you are not ready to react to that intention, you might miss a sale.

Intent 105

Intent Purchase Intent Top of Funnel Purchase 105

SalesIntel

APRIL 16, 2021

2 Leverage the power of Intent data to increase trust. Intent data is a broad dataset covering the online behavior-based activity of an individual or business. It’s widely used by B2B salespeople and marketers to stay informed about the purchase intent and business needs of prospects. Improved ABM campaigns.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Porch Group Media

AUGUST 6, 2019

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. Purchase-Intent Data. More companies are also investing in purchase-intent data.

Lead Ranking 40

Lead Ranking Lead Scoring Purchase Intent Planning 40

Zoominfo

OCTOBER 5, 2021

Content can speak to their industry or purchase intent. This process requires a website personalization tool and a third-party data provider. According to Salesforce’s 2020 Trends In Personalization report , 92 percent of marketers say “customers and prospects expect a personalized experience.”

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130