Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. One way to improve the relationship between sales and marketing is to use data to bridge the gap. Using the Christmas Price Index to Engage with Sales More Effectively.

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Live Webinar: ABM Benchmarks for 2020. Conversations about account-based marketing have quickly evolved from “is this the right strategy for our business?”

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget Inc. About the SIIA CODiE Awards.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Madison Logic

OCTOBER 26, 2023

alone were lost in 2020 due to COVID-19. For instance, ML Insights data indicates that small companies—those with less than 50 employees—are being increasingly targeted with fintech content and messaging, but are registering low research and engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. When choosing a third-party data provider, it’s important to understand how they collect information and whether or not they are compliant with the latest data privacy regulations.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. One way to improve the relationship between sales and marketing is to use data to bridge the gap. Using the Christmas Price Index to Engage with Sales More Effectively.

Pricing 14

Pricing Price Account Based Marketing Intent Data 14

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Valasys

JANUARY 23, 2020

Employ Videos: B2B Video marketing is one of the foremost sales strategies & continues to take the digital marketing world by storm in 2020. Furthermore, owing to the increase in the closed captioning videos will become more popular & SEO-friendly in 2020, to give the much-needed boost to your marketing strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Heinz Marketing

NOVEMBER 22, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SalesIntel

APRIL 16, 2021

Efficiently perform ABM. Technographic, behavioral, and firmographic data can be a deadly combination if you use ABM. Leading B2B data providers like SalesIntel can easily and quickly make this combination available for you to drive ABM initiatives. 2 Leverage the power of Intent data to increase trust.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80