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Video Advertising Trends for 2020

Outbrain

By 2019, 87% of marketers were using video in their toolbox. Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in. As we head into a new decade, what are the video advertising trends we can expect to see? Focused Calls to Action.

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E-Commerce: Build the Perfect Category Page

Brightedge

One final observation from the BrightEdge e-commerce research is this: product carousels in search results have declined over the three-year period from 2019 – 2021. Category pages, instead, are the new product carousel.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. It was updated on October 27, 2019.

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Sales lift from AOOH averaged nearly 19% across four CPG categories

ClickZ

IRI is a data analytics and marketing company that works with CPG and retail clients to provide business intelligence on purchasing trends. Brenner joined the company in 2019 as the Chief Strategy Officer (CSO), bringing 25 years of experience in the media entertainment and advertising industries.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends. Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends. Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding.

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How to deal with (and prevent) a hacked Twitter account

Sprout Social

Case-in-point, FC Barcelona’s Twitter hack resulted in a push to get the #FCBHack tag trending in addition to announcing fake player signings. Considering how quickly content pushes through Twitter, your followers probably won’t dwell on it anyhow. — Srinivas singer (@singersrinivas) October 12, 2019.

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