Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. When you advertise on LinkedIn , you can choose from three marketing objectives: build brand awareness, drive website traffic, or generate leads and convert prospects.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Schubert B2B

JANUARY 2, 2018

Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Hubspot

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. Wondering if this was just a fluke or a viral trend that will simmer down?

Stats 101

Stats Viral Marketing Startups Transparency 101

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

FEBRUARY 8, 2022

The first mention of TikTok was by Ash Read , our former Head of Content, in August of 2018. A screenshot of the first mention of TikTok in our marketing Slack channel. What is the fastest and most valuable way that we can help marketers plan and schedule their TikTok videos, today? TikTok had just acquired Musical.ly

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Martech Advisor

JANUARY 13, 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. While 90 percent of marketers use social media, only 58 percent believe they’re truly effective at it.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

ClearVoice

FEBRUARY 1, 2022

During a recent interview, I had the privilege of speaking about the collision of conscious marketing with inclusion at its forefront. When marketers think of the inclusion of diverse voices, it’s a no-brainer. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Content Standard

AUGUST 31, 2018

Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Although still in its infancy, IGTV has the potential to kick video marketing into a new era. Additionally, with maximum video lengths between 15 and 60 seconds, marketers were limited in the scope of stories they could tell.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

seo.co

OCTOBER 4, 2022

It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. Depending on your target audience , TikTok is a great marketing channel. This guide will teach you everything you need to know about the most effective TikTok marketing strategies. Benefits of Using TikTok for Marketing.

Traffic 98

Traffic Marketing & Strategy Marketing Strategy Advertising Agencies 98

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. billion downloads. in the second quarter of 2019.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Don’t worry about creating a “viral” video with mass appeal. Start narrow. No worries!

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. All this meaning, of course, that having a sound video marketing strategy is more essential now than ever.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. Stats show the future : 85% of teens use YouTube. A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third? 72% of teens use Instagram.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. In 2018, over 188 million people tuned in to watch the Eagles and Patriots play. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Janine Robertson, a PR and marketing manager for Insect Shield, said transparency continues to remain important if things go wrong. Admit your mistakes, then fix them.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Mailmunch

APRIL 27, 2021

Video ads are an essential piece in an overall marketing strategy. A lot of marketers are wondering whether they should invest in video advertising or not. Concerns like these are the reason marketers need to be exceptionally careful when creating video ads and choosing platforms that show these video ads. In-stream Ads .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Don’t worry about creating a “viral” video with mass appeal. No worries!

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Hubspot

AUGUST 26, 2019

When I offered up a few TikTok-related post ideas at a HubSpot Blog pitch session, colleagues who knew of the app were also as surprised as I was about this marketing trend. And -- most importantly -- should marketers even care about this super bizarre, niche app? and later merged it with its new app, TikTok, in 2018.

Planning 78

Planning Paid Search Agency Creativity Marketing & Strategy 78

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing? Direct-to-consumer companies cater to people’s desire for simplicity.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Learn More: What Is Social Media Marketing? Use Spotify for Marketing.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 14 min read Can Network Effects replace Performance Marketing? Here is how you get there. On the call, CFO David E.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube. How do you break through the noise?

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers. Experience the stories of Content Marketing World Sept.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102