Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). Mobile Marketer ). Lyfe Marketing ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. of total mobile internet time in the third quarter of 2018 to 13.5%

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

B2B Marketing Directions

AUGUST 12, 2018

eMarketer recently estimated that U.S. Omnicore has reported that in early 2018, YouTube had 1.57 Video Marketing is Mainstream Research shows that marketers have embraced the use of video content. This is an important consideration for B2B marketers since many B2B products and services are complex offerings.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. It is not a surprise that Instagram has been the ideal platform to use for influencer marketing. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Martech Advisor

SEPTEMBER 26, 2019

Along with demographic, geographic, remarketing, custom audience targeting, both the platforms also offer the following unique targeting features: ·GDN allows marketers to target users that visit specific websites or enables interest-based targeting such as topics, websites, keywords, etc. ·You billion in 2018. Parting Words.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Contently

DECEMBER 8, 2016

Besides making direct marketing—and content marketing—a viable tactic, the internet has also allowed for the rise of e-commerce giants like Amazon, as well as smaller but still transformative direct-to-consumer businesses like Warby Parker, Glossier, and Dollar Shave Club. Why watch the Olympics on TV when there’s Snapchat?

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

DECEMBER 9, 2014

The Content Standard previously reported that consumer video traffic is “projected to reach 79 percent of all online traffic by 2018 and video-on-demand traffic is expected to double by 2018.” ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 YouTube Statistics 3.7 Video Marketing Statistics.

Statistics 157

Statistics Video Marketing Planning Business 157

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

TrustRadius Marketing

AUGUST 21, 2018

It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. It’s important that B2B marketers don’t underestimate the impact of mobile usage on their business’s bottom line.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 YouTube Statistics 3.7 Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

MARCH 13, 2019

Effectively marketing content can be difficult, but when you consider that best practices, audience preferences, and content creation techniques change frequently, things move from being difficult to nearly impossible for marketers to keep up with. Influencer marketing continues to be double-edged sword. billion this year.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Porch Group Media

AUGUST 22, 2022

The smart homes market is expected to reach USD 313.95 Marketing to Homeowners Across Channels. Brands that utilize an integrated and omnichannel marketing strategy will reap the most success. In 2021, 63% of marketers planned to increase their influencer marketing budgets in 2021. Email Marketing.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. The percentage of mobile ads was 47% in 2022, up from 33% in 2018.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

RebelMouse

OCTOBER 23, 2018

Sometimes 2018 has felt like a broken record. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Hubspot

OCTOBER 11, 2018

A new report from eMarketer indicates that companies are spending more than ever on digital video ads. billion in 2018 alone: a 30% rate of growth. Source: eMarketer. Marketers rely on in-feed video ads to capture users’ attention and build brand awareness," said eMarketer principal analyst Debra Aho Williamson in the report.

Paid Search Agency 72

Paid Search Agency Buy Ads Emarketing 72

Contently

OCTOBER 6, 2016

Late last year, Cisco laid off over 100 marketing staffers. Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. As a result, brands are realizing they need to move from content marketing 1.0 (the

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. People are watching over a billion hours of video on YouTube every day. Your marketing automation solution. billion in 2018 and surpass 4.2 Saturation point? Sprout Social.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. What is Video Advertising?

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Contently

AUGUST 23, 2016

It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. In marketing circles, this is known as a dark post, but it’s really more like a ghost. They’ll spend nearly $33 billion this year, per eMarketer’s estimates, and over $50 billion by 2018.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Social Networks 60

Single Grain

MAY 4, 2021

A lot has also changed in the video marketing landscape. Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. 1) Cross-Promote Your Videos on TikTok.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Hubspot

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). Source: Marketing Profs.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145